Healthcues is now offering a supplemental health insurance to the commercial vehicle industry, which incentivizes drivers to adopt healthy practices.

Healthcues takes a proactive approach to preventative health care through a range of services and educational programs designed to encourage participants to lead healthier lifestyles, company officials said in a press release.

Employees participating in a Healthcues plan online or in a mobile app have access to self-assessment, biometric and DNA health screening tools, telemedicine visits, web and telephone-based wellness coaching, and confidential support assistance for nutrition education, weight and disease management, behavior change, personal training, smoking cessation, and stress and sleep programs. 

Participants can also receive a monthly action plan and health reminders, track activity and participation, view more than 250 videos and take part in wearable device challenges.

“Motivating employees to participate in preventative healthcare programs can be difficult,” said Michael Kestler, vice president of business development at Healthcues. “We created a program that financially incentivizes people to adopt healthy practices because generally those that are already healthy are aware of the benefits of preventative healthcare and participate in programs while people who need it the most do not.”