Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

HDT Truck Fleet Innovators Talk Specs, Engines at Mid-America Fleet Forum

MATS, LOUISVILLE, KY -- A panel discussion of innovative fleet leaders Wednesday illustrated why one size does not fit all is not an approach that works well in the trucking industry.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
March 26, 2014
HDT Truck Fleet Innovators Talk Specs, Engines at Mid-America Fleet Forum

PepsiCo's Shelby Green (gesturing) talks about how his company is changing its beverage delivery using a 48-foot trailer with an automatic lift axle and robust liftgate specs. Photo: Evan Lockridge

3 min to read


HDT Equipment Editor Jim Park, far left, hosts a panel of HDT's Truck Fleet Innovators, from left, Mike O'Connell, David Hoover, Shelby Green and Bill Bliem. Photo: Evan Lockridge

MATS, LOUISVILLE, KY -- A panel discussion of innovative fleet leaders Wednesday illustrated why one size does not fit all is not an approach that works well in the trucking industry.

HDT's 2014 Truck Fleet Innovators were honored during the Mid America Trucking Show Fleet Forum event, participating in a panel discussion on their perspectives on equipment.

Ad Loading...

The panel was moderated by Heavy Duty Trucking Equipment Editor Jim Park. When he asked the panel what drives the spec'ing procedure at their companies, operating costs were a the biggest concern.

"At the end of the day, while acquisition costs are important, I pay for that once," said Mike O'Connell, Senior Director, Supply Chain Fleet for Frito-Lay. With some route trucks that are 15 years old, he said, "operation cost becomes very important for total cost of ownership."

PepsiCo's Shelby Green (gesturing) talks about how his company is changing its beverage delivery using a 48-foot trailer with an automatic lift axle and robust liftgate specs. Photo: Evan Lockridge

For Shelby Green, Senior Fleet Director for PepsiCo North America Beverages, spec'ing is a very deliberate, team process.

Ad Loading...

"You only get the chance once to spec something you want to call standard, so we take a very deliberate approach to it," he said, looking at things such as total life costs and serviceability. "Most of all in today's world … we really have to look at how to we spec something so it become more productive, more ergonomic, more driver friendly."

Bill Bliem, Senior Vice President, Fleet Services for New Jersey-based NFI, was asked about whether as a for-hire fleet, purchase cost was more important than it was for the private fleets that made up the rest of the panel.

"I have some suppliers that will disagree with me," he said to an audience chuckle, "but it's not all about price. Really for us there's four things that drive the decision: Driver comfort, fuel efficiency, weight, and durability. We try to standardize across our fleet the same axles, the same transmissions, but we're constantly improving on what we call our standard spec. As technology evolves we're changing our standard spec once or twice a year."

For David Hoover, Director, Outbound Logistics for Michigan-based supercenter chain Meijer, the higher weights allowed in the state make a big difference in many specs. For instance, he said, the fleet tested tractors powered by 12-liter natural gas engines, but found the higher weights created too much of a fuel economy penalty.

Some of the other Innovators, however, are expanding their natural gas fleets. NFI, for instance, currently has about 25 units and is adding another 30 this summer. They have found that to get the desired return on investment, the trucks need to run at least 140,000 miles a year, which they are doing in their Texas LNG fleet with a slip seat operation.

Ad Loading...

Frito-Lay has more than 200 natural gas units in its over the road fleet, mostly using the 9-liter Cummins but implementing the new 12-liters now.

"We're an out-and-back fleet so I really only need one fuel station near my facility," he said. "30% of fleet on the tractor side will be natural gas this year after we finish deployment."

Diesel engines, of course, are still the mainstay.

At NFI, about 75% of the fleet is EPA 2010 engines. "We went both routes with both technologies," Bliem said. "They both have good fuel improvement, one had much better maintenance costs. The first real issues we're having with SCR was this winter in the subfreezing temperatures. We started seeing a lot of derates, we had DEF freezing up on us, especially up in Chicago, Wisconsin, Canada."

Bliem and O'Connell both mentioned that the EPA 2010 engines are now getting to the point where the emissions systems need maintenance.

Ad Loading...

Meijer was one of the first fleets in the country to go with EPA 2010-emissions engines, and did a lot of pre-production testing and validation in partnership with Detroit. Now Hoover is upgrading to the GHG 2014 fuel-efficient engines; about 30% of the fleet currently has them, and Hoover reported "a drastic fuel economy jump."

More Fuel Smarts

Fueling trucks.
Fuel Smartsby Deborah LockridgeMay 18, 2026

50 Ways Fleets Can Cut Fuel Costs Now — Without Buying New Trucks

Fuel savings don’t come from one big change. They come from dozens of small ones. Here’s how leading fleets are stacking gains across drivers, routing, maintenance, and more.

Read More →
Collage of HDT Top Green Fleets with logo
Fuel Smartsby Deborah LockridgeMay 18, 2026

Top Green Fleets 2026: How Fleets Are Reducing Emissions in the Real World

What works in sustainable trucking today? Heavy Duty Trucking's Top Green Fleets are finding practical ways to cut fuel use, reduce emissions, and keep freight moving.

Read More →
Tesla Semi electric truck on display at ACT Expo
Fuel Smartsby News/Media ReleaseMay 13, 2026

California Launching $1 Billion Electric Truck Rebate Program

CARB says the California Clean Fuel Reward program will begin offering point-of-sale rebates of up to $120,000 for electric commercial trucks starting June 26.

Read More →
Ad Loading...
Closeup of engine in Mack truck
Equipmentby Deborah LockridgeMay 13, 2026

Mack Unveils EPA 2027-Compliant MP13 Engine With More Power, Better Fuel Economy

Along with unveiling its EPA 2027-compliant MP13 engine, Mack outlined powertrain changes across its Class 6-8 lineup, including new Cummins-based X10 engines.

Read More →
Crowd at Volvo booth at ACT Expo
Equipmentby Deborah LockridgeMay 8, 2026

How Volvo’s New D13 Engine Meets EPA 2027 Emissions Without Sacrificing Power or Fuel Efficiency

Volvo says advances in combustion and aftertreatment helped its new EPA 2027 D13 engine avoid the fuel-economy penalties many once expected from tighter NOx emissions limits.

Read More →
Two men in chairs on stage with big video screen behind them showing Tesla Semi
Fuel Smartsby Deborah LockridgeMay 7, 2026

'TCO’s Here.' Tesla Says Electric Semi Economics Are Ready for the Mainstream

Tesla’s Semi chief at ACT Expo outlined production growth, lower-cost models, charging expansion, and why the company believes fleets are leaving money on the table by waiting on electric trucks.

Read More →
Ad Loading...
Electric semi trucks parked at a charging station with overhead charging equipment, representing challenges in heavy-duty EV infrastructure deployment.
Fuel Smartsby News/Media ReleaseMay 5, 2026

What Will It Take to Scale Electric Truck Charging? New Electrification Coalition Report Identifies 11 Solutions

A new report from the Electrification Coalition outlines key barriers slowing electric truck charging deployment and offers policy solutions to accelerate infrastructure growth.

Read More →
NACFE Run on Less 2026 findings.
Fuel Smartsby Jack RobertsMay 1, 2026

NACFE: Fleets Need to Recalibrate TCO Strategies as Electric Trucks Gain a Long-Term Edge

NACFE’s Run on Less data has found that recent setbacks aside, electric truck powertrains are trending toward market leadership by 2025.

Read More →
Gray Volvo tractor pulling trailer on open highway
Fuel Smartsby Deborah LockridgeMay 1, 2026

New High-Horsepower Natural Gas Engine Could Expand Fleet Options

Westport and Volvo are demonstrating a 500-hp truck with diesel-like efficiency — one that also offers what Westport says is a better pathway to using hydrogen fuel in trucks.

Read More →
Ad Loading...
Illustration with oil wells silhouetted against red and gold sky
Fuel Smartsby Deborah LockridgeMay 1, 2026

Why Fuel Diversification Matters for Trucking Fleets

Relying on diesel alone exposes fleets to fuel price volatility. Here’s why diversification with electric, natural gas, and renewable fuels can reduce risk.

Read More →