Related – 2019 Fleet Innovators: Trucking's Best and Brightest Leaders
HDT Announces 2020 Truck Fleet Innovators
Heavy Duty Trucking has honored six executives as HDT Truck Fleet Innovators for 2020. The annual awards recognize fleet executives for their leadership role in fostering innovation in their companies and the industry.

This year's winners include (top left, clockwise) Doug Lloyd, Roy Markham, Mike Palmer, Darrel Wilson, Danny Lilley, and Chris Woody.
Image: HDT
Heavy Duty Trucking has honored six executives as HDT Truck Fleet Innovators for 2020. The annual awards, which have been presented since 2006, recognize fleet executives for their leadership role in fostering innovation in their companies and the industry.
HDT’s editors choose each year’s honorees from industry nominations as well as based on their own interactions with fleets throughout the year. Some are honored for a specific initiative, while others are honored for their general leadership in innovation.
This year's awards are sponsored by ConMet.
“ConMet is proud to sponsor the HDT’s 2020 Truck Fleet Innovators and congratulates each of the recipients for their foresight, creativity, hard work, and achievements," said Beto Dantas, ConMet chief technology and innovation officer. "These forward-thinking individuals embody the spirit of innovation, boldly driving critical change to shape tomorrow’s commercial vehicle industry. We’re looking forward to seeing what each of these honorees will do next.”
The 2020 HDT Truck Fleet Innovators are:
Danny Lilley
Vice president of fleet systems and technology, Werner Enterprises, Omaha, Nebraska
Lilley is leading a digital transformation at the truckload giant, focusing on making everyday tasks less cumbersome for drivers and office staff through a workflow-based technology solution.
Doug Lloyd
Director of maintenance, Averitt Express, Cookeville, Tennessee
Lloyd has turned to technology and data to keep the primarily less-than-truckload fleet running safely and efficiently, improving shop efficiency and reducing unscheduled downtime, while adopting advanced safety technology on trucks.
Roy Markham
Vice president of operations and transportation, Ben E. Keith Foods, Fort Worth, Texas
Markham’s innovativeness doesn’t revolve around adopting cutting-edge technology, but rather around paying attention to the people who work for him and adopting ideas that can make their work easier, safer, and more productive at Ben E. Keith, which distributes food and supplies to restaurants and institutions.
Mike Palmer
Vice president of fleet services, Estes Express Lines, Richmond, Virginia
Palmer is one of those guys who’s never happy with “good enough.” He’s always looking for ways to do things better at the less-than-truckload fleet. Several projects he’s been working on with vendors have recently come to fruition, including a pup trailer that can handle more pallets and a liftgate designed for extra-large cargo.
Darrel Wilson
CEO, Wilson Logistics, Springfield, Missouri
Wilson’s trucking story begins like many do, growing up in the industry and buying a truck with the dream of crisscrossing the country behind the wheel. Today, the truckload company he founded is out in front with early adoption and testing of technology such as a cloud-based transportation management system that promises frictionless connections between brokers, carriers, and shippers, as well as automated truck platoons.
Chris Woody
Safety manager, M&W Logistics, Nashville, Tennessee
Woody has a passion for safety, and has used onboard technology and data to build a safety bonus program, coach drivers, and foster a safety culture at the truckload carrier.
The 2020 HDT Truck Fleet Innovators will be profiled In the April issue.
They will receive their awards and participate in a panel discussion at Heavy Duty Trucking Exchange, which has been postponed due to the COVID-19 pandemic from its original May dates to November 16-18, still in Scottsdale, Arizona. For more information visit www.heavydutytruckingexchange.com.
More Fleet Management

What Geotab's New AI Connector Means for Fleets
Fleets can now ask their usual AI assistants questions about maintenance, safety, fuel use, and vehicle performance, using their live Geotab data, and take action on the answers without leaving their preferred AI tool.
Read More →
New C.H. Robinson Tool Opens Door to More Predictable Freight
BidBoardX lets carriers search, bid on, and secure committed freight opportunities through a single digital marketplace.
Read More →
New York City's Microhub Project is Delivering Results
Trucking, last-mile delivery companies, and environmental advocates like what they are seeing so far with New York's microhub program.
Read More →
Why Truck Detention Keeps Costing Fleets Time and Money
A 2024 ATRI study found detention affects nearly 40% of truckload stops and costs the industry more than $15 billion annually. Despite the toll on drivers, fleets, and supply chains, the problem remains stubbornly persistent.
Read More →
Time is Running Out to Apply for Exclusive HDT Event
Heavy Duty Trucking Exchange brings fleet managers and suppliers together for the deeper conversations that lead to ideas, partnerships, and solutions. Time is running out to apply for the September event.
Read More →
Amazon Launches Less-Than-Truckload Freight Offering for All Businesses
This launch is the latest addition to Amazon Supply Chain Services, a portfolio of supply chain capabilities from Amazon, including freight, distribution, fulfillment, and parcel shipping.
Read More →
Import Cargo Volume to See Year-Over-Year Gain Again in June, Then Remain Below 2025 Levels Into Fall
After July, the report predicts a weakening in import volume as consumer uncertainty remains high and the impact of increasing inflation takes its toll.
Read More →
AUCTION OF EQUITY INTEREST IN HEAVY HAUL TRUCKING COMPANY!!
Mark your calendar: June 30, 2026 (10:00 a.m. PDT). A 37.5% ownership interest in MagnaTrans, LLC, a California limited liability company doing business as Magna Transportation Group, will be sold in an in-person and online auction to the highest bidder or bidders under Article 9 of the Uniform Commercial Code. The Rancho Cucamonga-based heavy haul and over-dimensional trucking company operates across California, Oregon, and Arizona.
Read More →
Volvo Trucks Adds Unattended Over-the-Air Software Update Capabilities
The latest evolution of Volvo’s over-the-air update technology allows software updates to run while trucks are parked, helping fleets keep vehicles current without disrupting operations.
Read More →How Waste Connections is Using Data, Telematics, and AI
How do you manage and maintain more than 18,000 connected trucks? Data. Lots of it.
Read More →

