HDA Truck Pride has partnered with PhaseZero to bring digital commerce solutions to their distributor members.

PhaseZero’s CxCommerce is a software-as-a-service platform designed to connect distributors with customers, suppliers and manufacturers; deliver real-time visibility to inventory across all locations; provide customer specific pricing integrated with business systems; and enable customers to purchase products through an online channel in addition to traditional counter or call-in service.

Other features include product search and interchange, a streamlined order process, 24/7 online parts ordering, promotions management, and data integration efficiencies.

“E-commerce technology is a vital part of business today, and in the future,” said John Lurz, vice president of technology for HDA Truck Pride, in a press release. “This partnership provides our membership a robust digital commerce platform that enables them to better serve their customers and grow their business.”

The e-commerce solution allows HDA Truck Pride members to respond quickly in changing market conditions, said Ram ChandraSekar, founder and CEO of PhaseZero.

“It also promotes employee interactions in-store or online, or a hybrid approach, allowing a traditional brick and mortar business access to the best digital technology available to complement their industry expertise, customer relationships and last-mile delivery services,” he added.