Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

FTR: We're on the Bottom, But Where Do We Go From Here?

"We really have reached a bottom, and that's a good thing." "We think the economy is starting to improve." These are just a few of the promising phrases listeners heard from Eric Starks, president of FTR Associate

by Staff
November 6, 2009
3 min to read


"We really have reached a bottom, and that's a good thing." "We think the economy is starting to improve." These are just a few of the promising phrases listeners heard from Eric Starks, president of FTR Associates
, and Economist Bill Witte, respectively, during an FTR webinar Friday morning. The forecasters presented the good news in their Commercial Truck and Vehicle Outlook.

But, as with most good news that comes from FTR, it almost always comes with a caveat: there's no free lunch. Starks explained that there's still a lot of uncertainty about how long it will take for things to firm up. At a minimum, things won't start firming up until the third quarter of 2010, he predicts.

The researchers reported that October Class 8 orders jumped to 21,792 units, a 104 percent boost over September and a 117 percent year-over-year rise. However, Starks said these sales are not due to fundamental, underlying demand. "You can't get too excited about this," he said. These orders are coming from fleets that are filling their near-term production slots with 2007 technology engines. Orders are expected to slow in November and fall substantially in December.

"Why do you buy equipment? It's to move freight," Starks said.

Freight forecast

And freight has a long way to go. According to Noel Perry, senior consultant at FTR, freight doesn't grow until the economy grows more than 3 percent. The economic growth dropped below 3 percent back in 2005. "Not only has this thing been deep, it's been extremely long," Perry said. "We really can't cry wolf until at least the first or second quarter of next year."

Currently, there are a record number of about 300,000 surplus active trucks, or trucks that are sitting in lots, Perry said. In addition, the number of trucking bankruptcies is the same as the last peak in freight, most likely because banks are keeping these companies afloat, he said. The banks don't want to declare more losses on their books, and they don't want to repossess all that equipment, he explained. Therefore, the banks are letting these troubled fleets survive, and that equipment will just sit.

The good news is that the slow growth and weak consumption rates will be offset by the expected rapid growth in the industrial sector, which will provide freight and add growth to the industry, Perry said. In addition, if the recovery plays out the way it did in 1983, we would see a spectacular year in 2011, and capacity would get back to normal levels by the end of 2010. "Let's hope that that repeats," he said.

Overbuying

Starks pointed out a disconnect between the forecast in freight and the forecast in equipment sales. The equipment market is growing at a faster rate than freight, and this is not a good thing. "We are consistently overbuying equipment right now," Starks said.

In order to make up for that overbuying and reach an equilibrium, fleets are going to have to underbuy at some point. This same overbuying phenomenon is happening with trailers.

In 2010, Starks expects there to be much more downside risk than upside risk when it comes to North American Class 8 equipment. He recommends that fleets start planning for this now. Companies need to have an upside and a downside in their back pockets, he said.

More Fleet Management

Illustration of football stadium with bar graph and freight on dock
Fleet Managementby StaffFebruary 5, 2026

Trucking the Super Bowl: How Super Bowl LX Impacted Freight Volumes

Super Bowl LX drove a spike in trucking freight volumes into San Jose. New data shows which equipment types benefited most.

Read More →
Cyberstop column header depicting images related to threats, AI, and a locked cargo container
Fleet Managementby Ben WilkensFebruary 4, 2026

How Cybercrime Is Reshaping Cargo Theft and Fleet Risk in 2026

Artificial intelligence is changing how cybercriminals and cargo thieves target trucking fleets—and how fleets defend themselves. As phishing, impersonation, and cargo theft converge, cybersecurity is becoming a core part of fleet safety and operations.

Read More →
Fleetworthy Toll360 toll management system.
Fleet Managementby News/Media ReleaseFebruary 4, 2026

Fleetworthy's AI-powered Toll360 Gives Fleets Real-Time Toll Visibility and Automated Dispute Handling

Fleetworthy's new Bestpass Toll360 add-on uses route data and AI to predict toll charges, reconcile invoices, and automatically file eligible disputes—helping fleets cut manual work and recover overpayments.

Read More →
Ad Loading...
2026 Mack Anthem rolls off the assembly line
Fleet Managementby News/Media ReleaseFebruary 3, 2026

Mack Financial Services Launches Physical Damage Insurance For All Makes

Mack Financial Services has introduced the Rolling Asset Program, offering physical damage insurance for all makes and models within a customer's fleet.

Read More →
Illustration of phishing email with trucks in background
Fleet Managementby News/Media ReleaseFebruary 3, 2026

New Phishing Scheme Targets Motor Carriers, FMCSA Warns

Beware of a new phishing scheme targeting motor carriers. Scammers are sending emails posing as FMCSA or DOT officials to steal data.

Read More →
Daimler-Class8 partnership.
Fleet Managementby News/Media ReleaseFebruary 2, 2026

DTNA Partners with Class8 to Expand Digital Services for Freightliner Owner-Operators

A new partnership brings free wireless ELD service plus load optimization and dispatch planning tools to fourth- and fifth-generation Freightliner Cascadia customers, with broader model availability planned through 2026.

Read More →
Ad Loading...
SponsoredFebruary 1, 2026

Reducing Fleet Downtime with Advanced Diagnostics

This white paper examines how advanced commercial vehicle diagnostics can significantly reduce fleet downtime as heavy duty vehicles become more complex. It shows how Autel’s CV diagnostic tools enable in-house troubleshooting, preventive maintenance, and faster repairs, helping fleets cut emissions-related downtime, reduce dealer dependence, and improve overall vehicle uptime and operating costs.

Read More →
SponsoredFebruary 1, 2026

Stop Watching Footage, Start Driving Results

6 intelligent dashcam tactics to improve safety and boost ROI

Read More →
M&A illustration with Werner and FirstFleet logos
Fleet Managementby Deborah LockridgeJanuary 29, 2026

Werner Expands Dedicated Fleet Nearly 50% With FirstFleet Acquisition

The $283 million acquisition of FirstFleet makes Werner the fifth-largest dedicated carrier and pushes more than half of its revenue into contract freight.

Read More →
Ad Loading...
Bobit Business Media B2X Rewards.
Fleet Managementby News/Media ReleaseJanuary 29, 2026

Bobit Business Media Launches B2X Rewards Engagement Program

B2X Rewards is a new, gamified rewards program aimed at driving deeper engagement across BBM’s digital platforms, newsletters, events, and TheFleetSource.com.

Read More →