Bobit Business Media (BBM), parent company of Heavy Duty Trucking, has launched B2X Rewards. This is a new, gamified rewards program aimed at driving deeper engagement across BBM’s digital platforms, newsletters, events, and TheFleetSource.com.

The program begins Jan. 29, 2026. It is designed to reward business-to-business industry professionals for interacting with BBM content and supplier information through the company’s media ecosystem.

BBM said the B2X Rewards initiative is intended to create additional value for both its audience and advertisers. It does so by encouraging readers to take measurable actions  such as exploring product pages on TheFleetSource.com and booking meetings with suppliers, rather than relying solely on traditional metrics like circulation and impressions.

Read, Learn and Earn

“B2B media consumption habits need to be encouraged and measured shifting from circulation and audience impressions to engagement,” said Colin Sutherland, CEO of BBM. “By gamifying our content consumption across our websites, media and events, we expect to welcome a new generation of business professionals who have not otherwise consumed print or editorial content.”

Under the new program, BBM’s B2B audience can earn points for participating in activities tied to BBM’s content and supplier network. 

Those points can then be redeemed for incentives BBM describes as “conference-related and expert-led rewards,” including event tickets, flights, hotel stays, and other offerings.

BBM said the program’s slogan is “Read. Learn. Earn.” and is meant to reflect the goal of connecting trusted editorial content with measurable engagement opportunities.

BBM said the first integration for B2X Rewards will be through TheFleetSource.com starting Jan. 29. Additional websites, eNewsletters, and events will be added throughout 2026.

Users can sign up for the program through the B2X Rewards website.