The Patriots and the Seahawks meet in California this Sunday for Super Bowl LX. But for supply chain, trucking, and logistics professionals, the big game isn’t just a sporting event — it’s a freight event.

Hosting the Big Game requires a massive surge of inbound freight.

Beyond food and beverages, the week leading up to the game drives demand for tailgating supplies, equipment, temporary infrastructure, and last-minute expedited shipments.

What the Data Shows About Big Game Freight Patterns

According to Truckstop.com, inbound load volumes to the San Jose market jumped significantly during the week of January 25–31, both week over week and year over year.

Inbound Load Volume Increases

• Flatbed: +30% WoW | +200% YoY
• Reefer: +18% WoW | +3% YoY
• Van: +10% WoW | +29% YoY

Higher volumes also drove rate increases for several equipment types:

Inbound Spot Rates

• Reefer: $2.72 avg | +12.4% WoW | +22% YoY
• Flatbed: $3.02 avg | +3.4% WoW | +0.3% YoY
• Van: $2.18 avg | -5.6% WoW | -0.46% YoY

Early indications suggest reefer and flatbed carriers are the clear winners in this year’s “freight Super Bowl," according to Truckstop.com, though van may be positioning itself for a stronger run in the game