MENU
SEARCHSuper Bowl LX drove a spike in trucking freight volumes into San Jose. New data shows which equipment types benefited most.
What does the data show about the Super Bowl's demand on freight logistics?
HDT Graphic
The Patriots and the Seahawks meet in California this Sunday for Super Bowl LX. But for supply chain, trucking, and logistics professionals, the big game isn’t just a sporting event — it’s a freight event.
Hosting the Super Bowl requires a massive surge of inbound freight.
Beyond food and beverages, the week leading up to the game drives demand for tailgating supplies, equipment, temporary infrastructure, and last-minute expedited shipments.
Inbound load volumes for this year’s Super Bowl in San Jose, California, compared to last year’s event in New Orleans over a three-week period leading up to the week of the event.
Truckstop.com
According to Truckstop.com, inbound load volumes to the San Jose market jumped significantly during the week of January 25–31, both week over week and year over year.
Flatbed and reefer were the big winners looking at load volumes, week over week, for the three main equipment types for this year’s Super Bowl. (The last week recorded was the week ending Jan. 31, so the change is compared to the week ending Jan. 24.)
Truckstop.com
Higher volumes also drove rate increases for several equipment types:
Early indications suggest reefer and flatbed carriers are the clear winners in this year’s “freight Super Bowl," according to Truckstop.com, though van may be positioning itself for a stronger run in Super Bowl LXI.
How does this year's Super Bowl compare to other big events?
Truckstop.com
Artificial intelligence is changing how cybercriminals and cargo thieves target trucking fleets—and how fleets defend themselves. As phishing, impersonation, and cargo theft converge, cybersecurity is becoming a core part of fleet safety and operations.
Read More →
Fleetworthy's new Bestpass Toll360 add-on uses route data and AI to predict toll charges, reconcile invoices, and automatically file eligible disputes—helping fleets cut manual work and recover overpayments.
Read More →
Mack Financial Services has introduced the Rolling Asset Program, offering physical damage insurance for all makes and models within a customer's fleet.
Read More →
Beware of a new phishing scheme targeting motor carriers. Scammers are sending emails posing as FMCSA or DOT officials to steal data.
Read More →
A new partnership brings free wireless ELD service plus load optimization and dispatch planning tools to fourth- and fifth-generation Freightliner Cascadia customers, with broader model availability planned through 2026.
Read More →
This white paper examines how advanced commercial vehicle diagnostics can significantly reduce fleet downtime as heavy duty vehicles become more complex. It shows how Autel’s CV diagnostic tools enable in-house troubleshooting, preventive maintenance, and faster repairs, helping fleets cut emissions-related downtime, reduce dealer dependence, and improve overall vehicle uptime and operating costs.
Read More →
6 intelligent dashcam tactics to improve safety and boost ROI
Read More →
The $283 million acquisition of FirstFleet makes Werner the fifth-largest dedicated carrier and pushes more than half of its revenue into contract freight.
Read More →
B2X Rewards is a new, gamified rewards program aimed at driving deeper engagement across BBM’s digital platforms, newsletters, events, and TheFleetSource.com.
Read More →
Trucking’s biggest technology shifts in 2026 have one thing in common: artificial intelligence.
Read More →
