Freight Awaits Business Buying Big
LOUISVILLE, KY -- The U.S. economy is "nowhere near” slipping into recession. But the economy is sending mixed signals, so what's going to happen to freight demand over the next several months? FTR's Eric Starks shared his insights at the MATS Fleet Forum Wednesday.

FTR's Eric Starks laying out where he sees freight headed at Fleet Forum in Louisville, Ky. Photo: Jim Park

LOUISVILLE, KY. – The U.S. economy is "nowhere near” slipping into recession. But because in the short term the economy is sending mixed signals, “freight demand will rise only modestly over the next several months."
That was a key takeaway from forecaster Eric Starks’ presentation at the Fleet Forum business conference, co-sponsored by HDT, held here on March 30, the day before the Mid-America Trucking Show opened.
Starks, president of FTR Transportation Intelligence, said the U.S. manufacturing sector is “by and large robust” despite industrial production running “in fits and starts” and that freight capacity is currently “relatively loose.”
However, despite a number of positive economic indicators – including employment, auto and light truck sales, stable fuel prices, and, to a lesser extent, housing activity – both retail sales and business activity remain flat.
“For 2016, GDP growth is forecast at 1.8 to 2.0% – that’s sluggish growth,” said Starks. "The economy is moving along slowly, with continued growth.”
Starks said the lack of capital spending by businesses is a concern. “Employment generates spending. Job growth of over 200,000 per month indicates [economic] growth and, on average, we are holding above the 200,000 level.
“But business is holding back,” he continued. “The level of core capital goods orders shows that business activity remains flat — I would like to see those orders pick up.”
Starks said a big part of what’s holding businesses back is excessive inventories, which he cited as “a structural problem, throughout the commercial-vehicle market and the economy at large.
“Inventory levels are now problematic,” he continued. “Too much inventory reduces demand for freight transportation. We need to see inventories go down before [business] orders can pick up.”
Still, Starks added, freight loading originations (which he noted, “unlike a ton-mile, can be physically seen”) are trending up. He said the loading originations forecast “indicates modest freight growth going forward in 2016 into 2017.”
Starks also cautioned that the drag on fleet operations from regulations, such as for electronic log devices and speed-limiters, is expected to “surge” this year and next year will affect utilization.
He said it remains to be seen if this will result from fewer “quality drivers” being available or a need to make up for a decline in operational utilization. “A lot of [regulatory] pressure on drivers will compel carriers to boost productivity,” Starks noted. “Some of that will require educating shippers. Some may have to ‘fire’ shippers who don’t get what is happening.”
Starks added that “by and large, I don’t see changes in regulations [now in the works] even if the administration changes [hands] after the election.”
More Fleet Management

How Innovative Trucking Leaders Turn Change Into an Advantage
As the pace of change accelerates in trucking, the fleets that adapt best have more than the latest technology. They have cultures that embrace improvement.
Read More →
Freight Broker Bonds Just Got Harder to Get. Here's What That Means for Your Fleet.
When it gets harder for a freight broker to prove they are financially sound, the ones who cannot clear that bar get pushed out of the market. And those are exactly the brokers who used to leave motor carriers holding the bag.
Read More →
Long-Awaited Canadian Border Bridge to Open in Detroit
For trucking, the bridge opening should offer immediate improvements in efficiency and reliability, with new customs facilities, expanded inspection capacity, and direct freeway-to-freeway connections.
Read More →
Aurora Rolls Out Next Generation of Driverless Trucks for Commercial Freight
Aurora's latest autonomous trucks it's rolling out with International feature lower-cost hardware designed for a million miles as the company expands commercial driverless freight operations across the U.S. Sun Belt.
Read More →
Freight Tonnage Down, Rates up, as Lower Capacity Powers Trucking Recovery
The recovery from the freight recession continues to be driven by reduction in capacity rather than by increased demand.
Read More →
Think Your Trucking Fleet Isn't Using Much AI? Think Again
Shadow AI — the use of unauthorized artificial intelligence tools at work — is becoming increasingly common, putting sensitive company data at risk. Learn how trucking fleets can protect sensitive data while embracing AI.
Read More →
ArcBest Consolidates Brands, Cuts Workforce
The company will bring three business units under the ArcBest brand, eliminate about 2% of positions, and expects the changes to generate $40 million in annual savings.
Read More →
Trucking Fleets Faced Record Operating Costs During Third Year of Freight Recession
ATRI's annual operational cost report shows carriers trimmed fleets, delayed equipment purchases, and ran older trucks as expenses continued to outpace freight rates.
Read More →
Michelin Adds AI Assistant to MyConnectedFleet Platform
Michelin’s new generative AI tool delivers instant fleet insights, helping managers analyze fuel use, tire maintenance, vehicle status, and operational performance without manually creating reports.
Read More →
LytxOne Platform Now Features AI, Compliance, and Asset Tracking Tools
New enhancements add AI-powered insights, asset tracking, compliance automation, and configurable privacy controls to Lytx's all-in-one fleet management platform.
Read More →
