Jeff Kahn, probably best known in the industry for his work at Ford Heavy Truck introducing the Ford Aeromax, has died at age 74.

Kahn worked for 30 years with Ford Motor Company, playing a pivotal marketing role for Ford Heavy Trucks. He was truck marketing manager and worked with Ford from 1964-1995, where he was responsible for the introduction of the Ford Aeromax.

He died April 19 and is survived by his wife Alice, his three children and two grandchildren. His son, Adam, is also involved in the trucking industry in a marketing role, currently at SmartDrive.

After retiring from Ford, Kahn launched his own consulting business called Marketing Business Associates, where he served as general manager for Automotive Equipment Inc.

Kahn was born in Brooklyn, N.Y., in 1941. He attended Virginia Polytechnic Institute and State University, receiving a Bachelors of Science in Mechanical Engineering and Naval Architecture in 1963. He received a Master of Science in Mechanical Engineering from the University of Michigan in 1968.

In lieu of memorials, it is requested that donations be directed to the Trucking Moves America Forward organization.