Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Enterprise Launches Telematics Product for Truck Rental Customers

Enterprise Truck Rental is now offering Enterprise Telematics. Powered by Geotab, the telematics solution provides real-time tracking data for monitoring vehicle and driver performance.

by Staff
December 1, 2017
Enterprise Launches Telematics Product for Truck Rental Customers

Photo: Enterprise Truck Rental.

2 min to read


Photo: Enterprise Truck Rental.

Enterprise Truck Rental has launched Enterprise Telematics, an optional feature of the Enterprise Truck Rental offering in the U.S. and Canada.

Any commercial truck renter can utilize Enterprise Telematics when added to the rental agreement – regardless of the length of rental.

Ad Loading...

If purchased as part of the rental agreement, Enterprise Telematics is turned on when the truck is rented and turned off when the rental is returned. This can be helpful for customers in construction, landscaping, and other seasonal or project-based industries, according to the company.

Powered by telematics provider Geotab, Enterprise Telematics provides real-time tracking data for monitoring vehicle and driver performance.

Enterprise Truck Rental has been using telematics devices for several years for vehicle maintenance and safety. According to the company, thousands of vehicles in the Enterprise Truck Rental fleet are already equipped with Geotab’s telematics technology.

Ad Loading...

“We have a longstanding relationship with Enterprise and have worked closely with them to develop the Enterprise Telematics solution,” said Neil Cawse, CEO of Geotab. “Enterprise Telematics is an innovative solution that makes it easy for Enterprise Truck Rental customers to manage a vehicle’s activity in a manner that is uniquely convenient and accessible.”

Enterprise Telematics has three service level options, including a fully compliant electronic logging device (ELD) solution, which allows U.S. customers to adhere to federal ELD requirements. Effective Dec. 18, commercial drivers who are required to complete hours-of-service (HOS) records of duty status (RODS) must replace traditional paper logbooks with ELD technology.

“Whether you are required to use telematics to comply with the ELD mandate or want to track and optimize the performance of your trucks and drivers for a day, a month, or a year, Enterprise Telematics has the solution you need,” said Frank Thurman, corporate vice president of Enterprise Truck Rental. “It has always been an Enterprise practice to listen to our customers. Enterprise Telematics is just one more way for us to satisfy our customers’ transportation needs.”

Enterprise Telematics offers other features, including:

  • Driver safety: Access to risk and safety scorecards, performance reporting, in-vehicle driver coaching, and safety rules like seatbelt utilization to help improve driver safety on the road.

  • Maximizing fleet and driver productivity: Real-time route-change and fuel-usage tracking, fleet and driver performance reporting, safety and idle-time comparisons, and customized reports.

  • Access to data: After registering at EnterpriseTrucks.com/Telematics, telematics data can be accessed through a mobile app or website.

More Fleet Management

Illustration of map with GPS markers overlaid with Geotab fleet card and a fuel pump nozzle
Fuel Smarts•by Staff•October 2, 2026

Geotab Links Fleet Card to Vehicle Data

The new card combines fuel discounts with telematics-based purchase controls. Geotab’s analysis also points to potential savings from choosing lower-priced fuel stops.

Read More →
Cyberstop column illustration showing multi factor authorization
Fleet Management•September 29, 2026

How MFA Helps Protect Trucking Fleets

Multi-factor authentication adds protection when passwords are stolen. Here’s how it works and where fleets should start.

Read More →
Three generic semi-trucks break through a fractured wall against a dark blue digital background, symbolizing trucking technology overcoming data silos.
Fleet Management•September 28, 2026

How Better Freight Data Helps Trucking Teams Get Ahead of Disruption

Trucking and logistics teams have plenty of data. The problem is getting the right information in front of the right people soon enough to act. Better-connected data can help teams spot trouble earlier and make smarter decisions before small problems become big ones.

Read More →
Ad Loading...
Photo of man in collared buttoned shirt speaking on stage in front of a backdrop that says Trimble
Fleet Management•by Deborah Lockridge•September 28, 2026

Trimble: Taking Artificial Intelligence in Trucking Beyond Faster Tasks

At Insight 2026, Trimble executives argued that fleets may need to redesign workflows to get more from AI as it introduced new products and enhancements. AI’s value will depend on how fleets combine automation with their people's knowledge.

Read More →
Geotab Whitepaper Data Tells the Story.  Why ELD Dash Cam belong together
Sponsored•September 28, 2026

Build a bulletproof fleet: Uniting ELDs and dash cams for total compliance

An ELD can prove compliance, but it cannot always prove what happened on the road. Discover how uniting accurate ELD data with AI-powered dash cam video can help your fleet strengthen compliance, defend against liability, protect drivers and reduce operational costs.

Read More →
Illustration showing ladders against a blue background with Heavy Duty Trucking Emerging Leaders logo and the words "2026 nominations now open"
Fleet Management•by Staff•September 21, 2026

Nominations Open for HDT Emerging Leaders

Heavy Duty Trucking is looking for accomplished trucking fleet professionals under 40 who are making an impact and helping lead the industry forward.

Read More →
Ad Loading...
Illustration of Penske day cab backed into loading dock with graphic of generic charts and graphs and a penske logo.
Fleet Management•by Deborah Lockridge•September 17, 2026

Why Private Fleets Are Taking More Freight

Private fleets are putting their own trucks on demanding customers and high-cost lanes as companies seek greater control over service, costs, and capacity.

Read More →
A woman holding a tablet with a screen showing rectangles of various colors
Sponsored•September 16, 2026

Color Match Smarter: Tools That Restore & Perform

For fleet managers and collision repair professionals keeping heavy-duty trucks on the road, getting the color right the first time isn't just about appearance — it's about efficiency, turnaround time, and bottom-line results. Discover how today's digital color tools are transforming the repair process from guesswork to precision.

Read More →
Mobile tablet showing Motus screen against highway background with Motus logo
Fleet Management•by Staff•September 15, 2026

FMCSA Pauses Biennial-Update Enforcement Amid Motus Transition

Carriers whose updates were due on or after June 1 have more time, while FMCSA works to stabilize its new registration system and warns of phishing sites impersonating its new carrier registration system, Motus.

Read More →
Ad Loading...
Geotab Whitepaper Cargo Theft Cover
Sponsored•September 14, 2026

2026 Blueprint for Countering Smarter Supply Chain Theft

Cargo theft is no longer just the cost of doing business. It's a multi-billion-dollar criminal enterprise exploiting vulnerabilities across your fleet, drivers, and supply chain.

Read More →