Economic Watch: Retail Sales Sluggish in August, Consumer Confidence Falls
UPDATED--Retail sales increased less than expected during August compared to the month before, but are up significantly compared to a year ago, driven primarily by auto sales.


UPDATED--Retail sales increased less than expected during August compared to the month before, but are up significantly compared to a year ago.
New U.S. Commerce Department figures show a month-over-month gain of 0.2% while it increased 4.7% from August 2012. The month-to-month increase was about half of what various consensus polls of economists were expecting. July sales were revised up from 0.2% to 0.4%.
Auto sales rose 0.9% in August, more than reversing last month’s 0.5% decline. Excluding autos, sales rose just 0.1% in August, a disappointing monthly increase following a 0.6% rise the month prior, revised up one-tenth from 0.5%, and the weakest monthly reading since April.
Sterne Agee chief economist Lindsey Piegza says this retail sales report was disappointing as back-to-school shopping fell short. “Aside from autos, consumers were hesitant to loosen their purse strings, cutting back on non-essential, discretionary purchases,” she said. “Consumption has been lackluster volleying at a near 2% rate through the first half of the year. With income growth of less than 1% and waning momentum in the jobs market, consumption is likely to falter further. And while the Fed isn’t necessarily watching the monthly retail sales data as a catalyst to policy change, a slowdown in spending is indicative of underlying weakness."
Retail sales are a closely watched barometer of the U.S. economy because consumer spending drives about 70% of all such activity.
A separate report is just as discouraging, showing consumer confidence in the U.S. economy fell this month.
It declined to a five-month low, according to the Thomson Reuters/University of Michigan survey hitting 76.8 in September, the lowest since April. That was below the August reading of 82.1 and the 82 reading economists had expected for this month.
The decline was due to "growing concerns that higher interest rates will diminish the pace of economic growth as well as job gains, " said survey director Richard Curtin.
Also consumer expectations fell to an eight-month low of 67.2 from 73.7 in August, with only one in four households expecting to be better off financially in the year ahead. Curtin said “a cooling housing market has also affected homeowners' sense of personal financial progress.”
Update adds consumer confidence report.
More Fleet Management

Enhance Fleet Performance with High-Efficiency Auxiliary Power Units
Drive sustainable cost savings while increasing driver comfort during short- and long-haul logistics operations.
Read More →
Is Your Parts Procurement Process Reactive or Proactive?
Ready to revamp your parts procurement process? Learn how now with “Strategic Parts Purchasing: A Process Checklist”
Read More →
What Trucking Events are Happening in 2026?
Looking for trucking-related conventions, expos, and other events? Heavy Duty Trucking has developed this list of national and larger regional trucking shows and events.
Read More →
Truckload Rates Keep Rising as Tight Capacity Fuels Freight Market Recovery
Spot and contract rates continued climbing in May and June, not because freight demand is surging, but because fewer trucks and drivers are available.
Read More →
What Geotab's New AI Connector Means for Fleets
Fleets can now ask their usual AI assistants questions about maintenance, safety, fuel use, and vehicle performance, using their live Geotab data, and take action on the answers without leaving their preferred AI tool.
Read More →
New C.H. Robinson Tool Opens Door to More Predictable Freight
BidBoardX lets carriers search, bid on, and secure committed freight opportunities through a single digital marketplace.
Read More →
New York City's Microhub Project is Delivering Results
Trucking, last-mile delivery companies, and environmental advocates like what they are seeing so far with New York's microhub program.
Read More →
Why Truck Detention Keeps Costing Fleets Time and Money
A 2024 ATRI study found detention affects nearly 40% of truckload stops and costs the industry more than $15 billion annually. Despite the toll on drivers, fleets, and supply chains, the problem remains stubbornly persistent.
Read More →
Time is Running Out to Apply for Exclusive HDT Event
Heavy Duty Trucking Exchange brings fleet managers and suppliers together for the deeper conversations that lead to ideas, partnerships, and solutions. Time is running out to apply for the September event.
Read More →
Amazon Launches Less-Than-Truckload Freight Offering for All Businesses
This launch is the latest addition to Amazon Supply Chain Services, a portfolio of supply chain capabilities from Amazon, including freight, distribution, fulfillment, and parcel shipping.
Read More →

