Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Eaton Vehicle Group Names New Head

João V. Faria has been appointed president of Eaton’s vehicle group, effective May 1. He will succeed Kenneth F. Davis, who will retire on Aug. 1.

by Staff
March 28, 2017
Eaton Vehicle Group Names New Head

João V. Faria Photo: Eaton

2 min to read


João V. Faria Photo: Eaton

João V. Faria has been appointed president of Eaton’s vehicle group, effective May 1, the company announced. He will succeed Kenneth F. Davis, who will retire on Aug. 1.

Faria will be responsible for the company’s vehicle business, which manufactures engine air management, traction control, fluid conveyance, and powertrain products for commercial and passenger vehicles. He will report to Uday Yadav, chief operating officer, industrial sector.

Ad Loading...

Davis has served as president of the vehicle group since 2011. From May 1 until his retirement in August, he will work on strategic initiatives for the industrial sector.

“João’s deep knowledge of our vehicle businesses coupled with his broad Eaton experience in both hydraulics and electrical make him an ideal candidate to lead our team at a time when our industry is undergoing significant change,” said Yadav. “João’s international experience and knowledge of blended power will be a real asset as we position the Vehicle Group for an exciting future.”

Faria joined Eaton in 1987 and was appointed to his current dual role in 2013, leading the electrical business in Latin America and serving as the corporate president for South and Central America. Prior to those roles, Faria was president of Eaton’s hydraulics business for the Americas.

Ad Loading...

He originally joined the company as a materials engineer at the Valinhos, Brazil truck plant. He then held quality, manufacturing, and management roles within the truck transmission operations.  

Faria has also served as general manager of the light and medium duty transmission operations in Brazil; general manager of valve actuation for the automotive business’ engine air management operations; vice president and general manager of engine air management operations; president of powertrain and specialty controls operations,  and president of vehicle group, EMEA.

Faria holds master’s degrees in engineering and business administration from the University of São Paulo, Brazil, and a degree in materials engineering from São Carlos Federal University, Brazil.

More Equipment

Front view of a Mack Granite heavy-duty truck featuring the new ImpactShield windshield with Corning Fusion5 Glass technology.
Equipmentby News/Media ReleaseMay 6, 2026

Mack Trucks Debuts Mack ImpactShield Windshield Technology on All-new Mack Granite and Expanded New Truck Lineup

Mack Trucks is introducing ImpactShield, the first Class 8 truck windshield to use Corning Fusion5 Glass, designed to improve durability, reduce damage and help fleets minimize downtime.

Read More →
Aurora and Volvo Dallas-Oklahoma City autonomous truck route.
Equipmentby News/Media ReleaseMay 5, 2026

Volvo Autonomous Solutions and Aurora Begin Dallas - Oklahoma City Route

Volvo Autonomous Solutions and Aurora expand their freight network with a new Dallas–Oklahoma City route, moving closer to scaled driverless operations.

Read More →
Gray Volvo tractor pulling trailer on open highway
Fuel Smartsby Deborah LockridgeMay 1, 2026

New High-Horsepower Natural Gas Engine Could Expand Fleet Options

Westport and Volvo are demonstrating a 500-hp truck with diesel-like efficiency — one that also offers what Westport says is a better pathway to using hydrogen fuel in trucks.

Read More →
Ad Loading...
Aurora Innovation self-driving truck.
Equipmentby News/Media ReleaseApril 30, 2026

Hirschbach Announces Plan to Deploy 500 Aurora Autonomous Trucks

Hirschbach and Aurora Innovation have inked a non-binding deal outlining a path to deploy 500 Aurora Driver-powered trucks into fleet operations.

Read More →
Bosch-Kodiak self-driving truck partnership.
Equipmentby News/Media ReleaseApril 30, 2026

Bosch, Kodiak AI Advance Toward Scaled Production of Autonomous Truck Hardware

New sensor integrations and component validation signal a shift from strategy to execution as Kodiak and Bosch push toward high-volume driverless truck deployment.

Read More →
Great American Trucks: REO
Equipmentby Jack RobertsApril 29, 2026

Great American Trucks: REO

The evolution of the modern truck was a long, slow affair. But perhaps no other company did more to establish the template for what a modern truck should be, and how it should perform, than REO.

Read More →
Ad Loading...
Western Star's Star Nation customer event.
Equipmentby News/Media ReleaseApril 27, 2026

Western Star Doubles Down on Driver Pride With 2026 Star Nation Experience

Western Star has expanded its operator-focused Star Nation competition and outreach to spotlight skill, attract new drivers, and strengthen industry ties.

Read More →
HDT Spotlight: Volvo VNR test drive.
Equipmentby Jack RobertsApril 23, 2026

Is the All-New VNR Volvo's Safest Truck Ever?

The all-new Volvo VNR is jam-packed with advanced safety features. Join HDT for a first-hand look at how Volvo is keeping drivers safer and productive on the road.

Read More →
2026 Volvo VNR
Equipmentby Jack RobertsApril 22, 2026

Volvo Redesigns the VNR With Drivers and Tight Turns in Mind

At Volvo’s New River Valley customer center, the all-new VNR proves that maneuverability, safety, and driver confidence can coexist in a regional-haul workhorse.

Read More →
Ad Loading...
Great Dane trailer.
Equipmentby News/Media ReleaseApril 21, 2026

FTR: Trailer Orders Jump in March, but Demand Still Lags

March trailer orders posted an unexpected monthly jump, but demand still trails historical norms as fleets prioritize power units over trailing equipment.

Read More →