East Manufacturing, manufacturer of aluminum flatbed, drop deck, dump and refuse trailers as well as aluminum truck bodies and steel dump trailers, has promoted Chris Cooler to vice president of sales and marketing, effective November 1.

Cooler replaces Charlie Wells, who retired last year. In his new position, Cooler will be responsible for trailer sales with regional sales managers who are responsible for East’s nationwide dealerships reporting to him. Cooler will continue as the product manager for dump trailers.

After joining East in 1992, Cooler was promoted to engineering manager in 1994. Cooler left East for Davey Drilling Equipment in 1996, where he became vice president of sales until 2016 when he returned to East.

Cooler holds a bachelor's degree in Mechanical Engineering from Georgia Tech.

“Cooler will help lead and guide the company as we move forward into a very competitive landscape in the aluminum trailer segment of our industry,” said Howard Booher, CEO & COO of East. “We’re happy to have him heading up our sales and marketing.”