Chris Cooler has been promoted to vice president of sales and marketing for East Manufacturing.
Photo: East Manufacturing
East Manufacturing, manufacturer of aluminum flatbed, drop deck, dump and refuse trailers as well as aluminum truck bodies and steel dump trailers, has promoted Chris Cooler to vice president of sales and marketing, effective November 1.
Ad Loading...
Cooler replaces Charlie Wells, who retired last year. In his new position, Cooler will be responsible for trailer sales with regional sales managers who are responsible for East’s nationwide dealerships reporting to him. Cooler will continue as the product manager for dump trailers.
Ad Loading...
After joining East in 1992, Cooler was promoted to engineering manager in 1994. Cooler left East for Davey Drilling Equipment in 1996, where he became vice president of sales until 2016 when he returned to East.
Cooler holds a bachelor's degree in Mechanical Engineering from Georgia Tech.
“Cooler will help lead and guide the company as we move forward into a very competitive landscape in the aluminum trailer segment of our industry,” said Howard Booher, CEO & COO of East. “We’re happy to have him heading up our sales and marketing.”
SAF-Holland reengineered the UltraLite40 Slider for the ULX40 Mechanical Sliding Suspension and Axle System to reduce weight, improve durability, extend trailer life, and increase payload efficiency.
Volvo Trucks North America highlighted new connectivity, safety tech and production investments at TMC. The OEM also signaled that a new heavy-haul flagship tractor is coming soon.
The company’s expanded EPEQ ecosystem includes flexible solar panels, lithium batteries, hydraulic power systems, and a portable fast charger for electric trucks.
Phillips Connect Smart Trailer enhancements give fleets deeper operational insights from trailers -- even when another provider supplies basic GPS tracking.
New approval for Valvoline Premium Blue One Solution Gen2 allows fleets running Cummins X15 engines to extend oil drain intervals by up to 25,000 miles -- reaching intervals as high as 100,000 miles.
Peterson’s Genesis lighting system and repairable J560 connector target two persistent fleet problems: LED light failures and costly electrical connector downtime.
Many fleets extended truck replacement cycles during recent market disruptions. But holding equipment too long can lead to higher repair costs, longer downtime, and new operational risks.