Cooper Tire & Rubber Company has named Bryan Hesse its new vice president of marketing for North America tire operations.

In his new role, Hesse is responsible for all aspects of Cooper’s marketing programs in the U.S. and Canada, which covers all products for the North America market including commercial truck tires, passenger car tires and light truck tires. His work will include, branding, product management, pricing and programs supporting for Cooper’s network of distribution partners.

Hesse has more than 25 years of experience in global marketing, sales, product development and engineering. Prior to joining Cooper, he served as vice president of residential marketing at Armstrong World Industries, a manufacturer of flooring and ceiling solutions.

In his career, he has also served as the Global Marketing Director of the consumer division of Valspar Corporation and spent a decade with Procter & Gamble, where he focused on growing the Gillette and Duracell brands.

Hesse holds 22 patents and earned an MBA in management of technology from Rensselaer Polytechnic Institute. He also holds a bachelor of science degree from Southern Connecticut State University.

“Bryan has spearheaded the growth of several brands that are household names throughout the United States and globally,” said Phil Kortokrax, vice president of North America tire operations for Cooper. “He has a successful track record of bringing innovative approaches to the management and marketing of products and product lines, deploying market research and analytics at the foundation of programs and then rolling out winning campaigns.”