Consumer Confidence Takes A Dive
Consumer confidence in the American economy slipped to its lowest level in nine years during October
Consumer confidence in the American economy slipped to its lowest level in nine years during October.
The private research group the Conference Board reported today that its Consumer Confidence Index declined for the fifth straight month amid growing concerns over war and the economy.
The index fell from a revised September showing of 93.7 to 79.4 in October, way below what many analysts were forecasting.
Newport Communications Senior Economist Jim Haughey says the lower number is not truly indicative of how consumers may react the remainder of the year.
"The confidence index trails actual behavior, so weakness indicates the late summer buying lull," he says. "Fourth quarter consumer spending is expected to improve slightly at the malls but may ebb slightly from near record levels for houses and cars. Much of this decline is mostly due to all of the bad news --sniper, overseas terrorist attacks, etc. -- and this will have only a fleeting impact on spending since income keeps rising."
The board's Present Situation Index fell to 77.5 from 88.5, and the Expectations Index declined to 80.7 from 97.2. Consumers' assessment of the present situation turned notably more negative.
Those rating current business conditions as "bad" increased to 27.6% from 23.8%. Those rating current conditions as "good" decreased to 15.6% from 18.5%. Consumers reporting jobs are hard to get rose to 27.3 % from 25.4 % last month. Those claiming jobs are plentiful declined to 14.8% from 15.9% in September.
Consumers' expectations for the next six months fell in October. The percent of respondents expecting deterioration in business conditions in the next six months rose to 14.1% from 9.7%. Consumers expecting conditions to improve declined to 19.0% from 21.6%.
Consumers expecting conditions to improve declined to 19.0% from 21.6%. The employment outlook was also less favorable in October. Consumers anticipating more jobs to become available dropped to 15.0% from 17.3%, while those expecting fewer jobs in the coming months rose to 22.1% from 16.8%. Income expectations were also more pessimistic. Only 17.8% of consumers anticipate a rise in their incomes, down from 21.5% in September.
The Consumer Confidence Survey is based on a representative sample of 5,000 U.S. households.
More Fleet Management

What Trucking Events are Happening in 2026?
Looking for trucking-related conventions, expos, and other events? Heavy Duty Trucking has developed this list of national and larger regional trucking shows and events.
Read More →
Truckload Rates Keep Rising as Tight Capacity Fuels Freight Market Recovery
Spot and contract rates continued climbing in May and June, not because freight demand is surging, but because fewer trucks and drivers are available.
Read More →
What Geotab's New AI Connector Means for Fleets
Fleets can now ask their usual AI assistants questions about maintenance, safety, fuel use, and vehicle performance, using their live Geotab data, and take action on the answers without leaving their preferred AI tool.
Read More →
New C.H. Robinson Tool Opens Door to More Predictable Freight
BidBoardX lets carriers search, bid on, and secure committed freight opportunities through a single digital marketplace.
Read More →
New York City's Microhub Project is Delivering Results
Trucking, last-mile delivery companies, and environmental advocates like what they are seeing so far with New York's microhub program.
Read More →
Why Truck Detention Keeps Costing Fleets Time and Money
A 2024 ATRI study found detention affects nearly 40% of truckload stops and costs the industry more than $15 billion annually. Despite the toll on drivers, fleets, and supply chains, the problem remains stubbornly persistent.
Read More →
Time is Running Out to Apply for Exclusive HDT Event
Heavy Duty Trucking Exchange brings fleet managers and suppliers together for the deeper conversations that lead to ideas, partnerships, and solutions. Time is running out to apply for the September event.
Read More →
Amazon Launches Less-Than-Truckload Freight Offering for All Businesses
This launch is the latest addition to Amazon Supply Chain Services, a portfolio of supply chain capabilities from Amazon, including freight, distribution, fulfillment, and parcel shipping.
Read More →
Import Cargo Volume to See Year-Over-Year Gain Again in June, Then Remain Below 2025 Levels Into Fall
After July, the report predicts a weakening in import volume as consumer uncertainty remains high and the impact of increasing inflation takes its toll.
Read More →
AUCTION OF EQUITY INTEREST IN HEAVY HAUL TRUCKING COMPANY!!
Mark your calendar: June 30, 2026 (10:00 a.m. PDT). A 37.5% ownership interest in MagnaTrans, LLC, a California limited liability company doing business as Magna Transportation Group, will be sold in an in-person and online auction to the highest bidder or bidders under Article 9 of the Uniform Commercial Code. The Rancho Cucamonga-based heavy haul and over-dimensional trucking company operates across California, Oregon, and Arizona.
Read More →

