CIMC, which claims to be the largest provider of container chassis in the world, has announced a new marketing and distribution initiative that will extend its lineup of products to trailer dealers throughout North America.

Frank Sonzala, CEO of CIMC Intermodal Equipment (CIE), made the announcement concurrent with appointing Trevor Ash as director of sales - North America Dealers. Ash comes to CIE from a leading heavy equipment distributor specializing in heavy lift and intermodal systems. 

“We will be working very closely with our existing network of CIMC Vanguard trailer dealers to ensure that they have every opportunity to add the CIMC intermodal line to their offering for customers," Ash said. "We also have numerous territories available outside of our Vanguard network where we will be actively recruiting qualified dealers."

The new dealer program marks a shift in CIE’s focus from direct sales to dealer service and support. CIE production and parts support are based in facilities located on both coasts of the U.S., in South Gate, Calif., and Emporia, Va.

CIMC Intermodal Equipment is part of the CIMC Vehicles group of companies. CIMC and CIE is the largest provider of container chassis in North America.

The CIE line offers tandem and tridem container chassis from 20 feet to 53 feet, including slider and combo models.