Bridgestone Americas has named LaTres Jarrett as director, marketing for Bandag, the Bridgestone business dedicated to the research, development, and manufacturing of retreads.

In her new role, Jarrett will lead the strategic marketing efforts at Bandag to revitalize and grow the brand among customers and dealers.

Prior to joining Bandag, she managed marketing campaigns for leading brands such as Pepsi, Gatorade, Cap’n Crunch and Dole, among others. She also facilitated licensing partnerships on behalf of CSM Bakery Solutions with brands such as Hershey, Cinnabon, Oreo, and Welch’s.

Jarrett holds a Master of Business Administration from the University of Michigan and a Masters in Chemical Engineering from the University of Louisville.

“We are excited to welcome LaTres to the Bandag team,” said Eric Higgs, vice president, marketing, commercial tire group, Bridgestone Americas Tire Operations. “LaTres brings more than 16 years of valuable experience in brand-building and customer strategies. She is a natural team leader and creative thinker who is well-suited to take Bandag marketing initiatives to the next level.”