Bridgestone Americas named Steve Kinkade vice president, communications. He brings experience managing corporate and product communications in the automotive industry, most recently as head of public relations for Honda, leading media relations and strategy development for both the Honda and Acura brands, Honda Power Equipment, Motorsports and the company’s safety communications efforts.

Kinkade is a graduate of Grand Valley State University with a degree in journalism and public relations. He earned his master’s degree in management from the Walsh College of Accountancy and Business Administration and his MBA from Michigan State University.

“As our industry rapidly changes, so too does our business at Bridgestone Americas, and it is imperative that we continue to foster a world-class communications team that helps to promote our brands, our products, and the great work being done by our employees,” said Chris Karbowiak, vice chair, chief administrative officer, chief risk officer and executive vice president, Bridgestone Americas. “Steve’s background in managing strategic corporate communications programs for leading automotive companies in North America will be a tremendous asset in helping us strengthen our communications program across Bridgestone Americas.”