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Deborah Lockridge

Editor and Associate Publisher

Since 1990, Deborah Lockridge has covered all aspects of the trucking industry for leading industry publications. She has been with Heavy Duty Trucking since 1998 and is currently the chief editor and associate publisher.

Lockridge has written about nearly every topic associated with the trucking industry, including maintenance stories ranging from lubes to technician training; hot issues such as counterfeit parts and the driver shortage; regulatory and legislative news; safety and compliance; and interviews with drivers, truck dealers, technicians, owner-operators and fleet executives. 

Her monthly editorial in HDT, addressing timely and often controversial issues affecting trucking, is widely read and garnered her a Jesse H. Neal award from the Software & Information Industry Association (formerly Connectiv), as well as being a finalist several times for the award.

Her numerous awards for writing in the trucking field include 30 Jesse H. Neal honors, as well as twice being part of a team winning the association’s prestigious Grand Neal award. She also has received honors for her trucking writing from the American Society of Business Publication Editors and the National Federation of Press Women, and was part of staff recognized for editorial excellence by Folio: magazine.

A graduate of the prestigious University of Missouri School of Journalism, she is a member of the American Trucking Associations' Technology & Maintenance Council and the American Society of Business Publication Editors. She can be reached at (205) 989-6467 or dlockridge@truckinginfo.com.

Articlesby Deborah LockridgeMarch 12, 2014

Reinventing the Beverage Fleet

If you think you’ve been seeing fewer of those Pepsi bay-type delivery trailers with the roll-up doors, you’re probably right. PepsiCo North America Beverages is revamping the way it delivers its products, moving to specially spec’d dry van trailers, liftgates and pallets that were pre-loaded at the warehouse.

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Articlesby Deborah LockridgeMarch 12, 2014

Supercenter Fleet Super at Collaboration

Meijer’s David Hoover finds working with suppliers and dedicated fleets makes innovation easier.

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Articlesby Deborah LockridgeMarch 12, 2014

Performance With a Purpose

Frito-Lay’s Mike O’Connell leads a team that focuses on adapting the best leading-edge technologies for its specific needs.

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Newsby Deborah LockridgeMarch 12, 2014

EPA Adding Reefers, Test Methods to SmartWay Program

TMC, NASHVILLE – The Environmental Protection Agency is making changes in its voluntary SmartWay program, including adding refrigerated trailers and accepting more testing methods from suppliers who want to get their fuel-saving technologies verified by the agency.

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Newsby Deborah LockridgeMarch 11, 2014

Byrd: Industry Must Pull Together Like a Family

TMC, NASHVILLE – Trucking. It's complex, highly technological, and essential to the nation's economy. That was the theme of Phil Byrd, chairman of American Trucking Associations and president and CEO of Bulldog Hiway Express, speaking Tuesday at ATA’s Technology & Maintenance Council’s 2014 Annual Meeting.

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Newsby Deborah LockridgeMarch 5, 2014

Mack Updates 'Brand Identity' With Modernized Logo, New Tagline

It takes guts to tinker with a brand identity as iconic as that of Mack Trucks, but leaders at the 114-year-old company felt it was time to make a bold move to reflect how Mack has evolved. Tuesday Mack unveiled a sleeker, more modern logo and a new tagline, "Born Ready."

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Could Growing Popularity of Intermodal Actually Mean Fewer Drays?

While some trucking companies have added short-haul rail intermodal dray services to their mix of options, some shippers are looking to cut down the amount they spend on drayage by building distribution centers right alongside rail facilities.

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All That's Truckingby Deborah LockridgeFebruary 28, 2014

When Goals Don’t Make Sense

At our company, it’s annual review time. Part of the process involves setting goals for the coming year, which are supposed to be “attainable with a stretch” – challenging, but reachable.

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All That's Truckingby Deborah LockridgeFebruary 20, 2014

Love's Marks 50 Years by Giving Back to Community

Corporate anniversaries are often marked with special parties for employees, customers and communities. But Love's celebrated its 50th anniversary on Valentine's day with hundreds of employees volunteering in the community.

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Newsby Deborah LockridgeFebruary 18, 2014

Daimler Trucks Mexico Launches Strategy for 'Undisputed Market Leadership'

CABO SAN LUCAS, MEXICO -- Daimler Trucks North America, approaching 40% market share in the U.S. with its Freightliner and Western Star brands, has set its sights on Mexico as one of its largest opportunities for growth.

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