Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Vocational Sales Climb as Construction, Energy Grow

Demand for vocational trucks and trailers continues to be pushed by oil and gas producers, road building and municipal business, according to truck manufacturers and researchers. Revivals in housing and commercial construction are also factors as vocational Class 8 retail truck sales are up 9.2% through July compared to last year, and should be up by 16.4% for all of 2014.

Tom Berg
Tom BergFormer Senior Contributing Editor
Read Tom's Posts
September 15, 2014
Vocational Sales Climb as Construction, Energy Grow

 

5 min to read


Demand for vocational trucks and trailers continues to be pushed by oil and gas producers, road building and municipal business, according to truck manufacturers and researchers. Revivals in housing and commercial construction are also factors as vocational Class 8 retail truck sales are up 9.2% through July compared to last year, and should be up by 16.4% for all of 2014.

Ad Loading...

“The second half recovery that everybody’s been predicting is finally coming to pass,” says Steve Tam at ACT Research, who follows power-unit sales, in reference to the stronger forecast for the last five months of the year. “We’re getting back to where the (truck) population was before the thing derailed in ’08.”

Ad Loading...

Pent-up demand – which boosted truck manufacturing after the Great Recession – is another continuing factor, as both vocational and freight-hauling fleets replace worn-out equipment.

Trailer sales are up “pretty much across all vocational categories,” says Frank Maly, who tracks trailer activity for ACT Research. Dry and liquid bulk tankers have risen after a slump in 2012, as have flatbeds. All are used by oil and gas producers to carry chemicals, sand, pipes and cement used in drilling and fracking. End-dump trailer sales are also up.

“One of the biggest developments this year is increased purchases by the concrete industry, specifically mixers and concrete pumpers,” says Stu Roselli, Mack Trucks’ vocational product manager. Charlie Cook, vocational marketing manager at Peterbilt, agrees: “We’re seeing particularly strong sales of mixer trucks, which of course are used in a broad range of construction projects.”

Front-discharge mixer trucks – niche vehicles serving a niche market – have also revived after the market all but stalled in the recession. Oshkosh Truck and Terex Advance are again busy building new chassis with mixer bodies done by an affiliate (McNeilus for Oshkosh) and in-house (at Terex, which shut down for a year to redesign its plant and its truck product).

Indiana Phoenix, the third front-discharge maker, continues its primary activity of building glider kits, using recycled powertrains in new chassis with new cabs, barrels and drive apparatus. Phoenix has also built tank trailers for a client which sold them to oil and gas producers.

Ad Loading...

Municipalities are buying hydro-vacuum trucks, among other types, and replacing aging vehicles, adds Cook at Peterbilt. “Road building, residential and commercial construction are all rebounding, and in some areas, booming,” he says.

“Vocational demand stems mainly from fleets replacing older fleets with newer, more fuel-efficient vehicles,” says John Felder, vocational marketing manager at Volvo Trucks. “We believe there is increasing demand in the construction market and road construction/renewal projects, and oil field applications.”

Daimler Trucks has likewise seen a burgeoning of the vocational market. Its Class 8 Freightliner and Western Star models were up by 36% in the first three months of 2014, according to Richard Howard, senior vice president of sales and marketing. Overall Class 6-8 vocational sales were up 24% in this year’s first quarter and 9% in the second quarter.

Daimler is determined to capture more vocational sales. Howard says its biggest market-share gains will be in vocational, and it expects to have 32% of the Class 8 market in the United States, Canada and Mexico by year’s end.

“We’re at 30.8% (of Class 8) at the end of the second quarter," says Dave Hames, Daimler Trucks North America’s general manager, marketing and strategy. “Our goal in 2009 was to achieve a number one position in that market by 2015, and we’re gaining share completely at the expense of other manufacturers.”

Ad Loading...

Vocational growth comes at a good time for Navistar International, which last year added the Cummins ISB and this year converted its own 9.3-liter diesels to selective catalytic reduction. The N9 and N10 (called MaxxForce 9 and 10 in their former non-SCR configurations), are now the primary powerplants in International’s severe-service models. Although they weren't available until July, the upgrade now should result in more vocational sales, says Emile Sabol, vocational sales director.

“It has been getting the product out there that has been slowing us up,” he says. “We have been putting a lot of demos out into the market place with a lot of our customers, and we believe more utility, crane, construction and municipality customers will come on board now that we have SCR products for the vocational market."

He also says the combination of the ISB with the Allison 3000 transmission will also have a big impact on the utility market.

All manufacturers have specific models for vocational applications, and two of them were new last year: Peterbilt’s 567, which has begun replacing the 365 and 367, and Kenworth’s T880, which is taking over for the T800. The old models will stay in production until interest in them wanes. The new ones are catching on quickly, gaining close to half of new orders by mid-year. 

The T880 and 567 share a wider cab developed under auspices of their Paccar parent. Each division outfits and trims its cab to remain distinctive, and has engineered chassis improvements to make them drive and perform better.

Ad Loading...

“We have customers who are loyal to the T800,” says Alan Fennimore, Kenworth’s vocational segment manager, “but when they get in the T880 and look around, they say ‘Wow – this is nice.’”

Caterpillar executives are happy about continued growth in sales of their Cat Truck, an enhanced version of Navistar’s PayStar 5900 series. It just expanded with the addition of a CT681 with a forward-set steer axle that joins the original CT660 axle-back model.

“We have seen sales of Cat Trucks grow every year since launch,” says Ron Schultz, truck sales and support manager. “We have definitely seen an uptake in 2014 as the economy continues to rebound and the rest of 2014 is looking very positive.”

Subscribe to Our Newsletter

More Equipment

Diagram of trailer tandem slider suspension
Equipmentby Deborah LockridgeMarch 19, 2026

SAF-Holland Redesigns Suspension Slider to Save Weight in On-Highway Trailers

SAF-Holland reengineered the UltraLite40 Slider for the ULX40 Mechanical Sliding Suspension and Axle System to reduce weight, improve durability, extend trailer life, and increase payload efficiency.

Read More →
Magnus Koeck, Volvo Trucks North America.
Equipmentby Jack RobertsMarch 18, 2026

Volvo Teases Next-Gen VNX as Platform Expansion Continues at TMC

Volvo Trucks North America highlighted new connectivity, safety tech and production investments at TMC. The OEM also signaled that a new heavy-haul flagship tractor is coming soon.

Read More →
Back of truck cab showing air and electrical line connections
Equipmentby Deborah LockridgeMarch 16, 2026

SAF-Holland Introduces SmartSto System for Safer Tractor-Trailer Uncoupling

The system combines a fifth-wheel air release with stowage for air and electrical connections, helping prevent damage and reducing driver injury risk.

Read More →
Ad Loading...
Diagram of SAF Holland BrakeSight
EquipmentMarch 16, 2026

SAF-Holland’s BrakeSight Aims to Take the Guesswork Out of Air Disc Brake Maintenance

New Haldex sensor technology from SAF-Holland integrates with telematics systems to give fleets continuous insight into air disc brake condition.

Read More →
Solar panels on top of a red Class 8 truck sleeper cab
Equipmentby Deborah LockridgeMarch 15, 2026

Vanair Introduces Solar, Battery Power Ecosystem for Class 8 Trucks

The company’s expanded EPEQ ecosystem includes flexible solar panels, lithium batteries, hydraulic power systems, and a portable fast charger for electric trucks.

Read More →
Phillips Connect Smart Trailer technology.
Equipmentby Jack RobertsMarch 15, 2026

Phillips Connect Expands Smart Trailer Platform with New Safety, Cargo and Equipment Intelligence

Phillips Connect Smart Trailer enhancements give fleets deeper operational insights from trailers -- even when another provider supplies basic GPS tracking.

Read More →
Ad Loading...
Accuride ProShield XGT.
Equipmentby Jack RobertsMarch 15, 2026

Accuride Unveils ProShield XGT Aluminum Wheel Coating at TMC

Accuride’s patent-pending surface-coating technology targets filiform corrosion and promises easier cleaning, longer-lasting gloss, and greater durability for aluminum truck wheels.

Read More →
Valvoline at TMC 2026.
Equipmentby Jack RobertsMarch 15, 2026

Valvoline, Cummins Extend X15 Oil Drain Intervals to 100,000 Miles

New approval for Valvoline Premium Blue One Solution Gen2 allows fleets running Cummins X15 engines to extend oil drain intervals by up to 25,000 miles -- reaching intervals as high as 100,000 miles.

Read More →
Al Anderson, Peterson.
Equipmentby Jack RobertsMarch 15, 2026

A New Approach to Lighting Reliability

Peterson’s Genesis lighting system and repairable J560 connector target two persistent fleet problems: LED light failures and costly electrical connector downtime.

Read More →
Ad Loading...
Illustration of a row of trucks with question marks overlaid
EquipmentMarch 12, 2026

The Hidden Cost of Delaying Truck Replacement

Many fleets extended truck replacement cycles during recent market disruptions. But holding equipment too long can lead to higher repair costs, longer downtime, and new operational risks.

Read More →