Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Vocational Sales Climb as Construction, Energy Grow

Demand for vocational trucks and trailers continues to be pushed by oil and gas producers, road building and municipal business, according to truck manufacturers and researchers. Revivals in housing and commercial construction are also factors as vocational Class 8 retail truck sales are up 9.2% through July compared to last year, and should be up by 16.4% for all of 2014.

Tom Berg
Tom BergFormer Senior Contributing Editor
Read Tom's Posts
September 15, 2014
Vocational Sales Climb as Construction, Energy Grow

 

5 min to read


Demand for vocational trucks and trailers continues to be pushed by oil and gas producers, road building and municipal business, according to truck manufacturers and researchers. Revivals in housing and commercial construction are also factors as vocational Class 8 retail truck sales are up 9.2% through July compared to last year, and should be up by 16.4% for all of 2014.

Ad Loading...

“The second half recovery that everybody’s been predicting is finally coming to pass,” says Steve Tam at ACT Research, who follows power-unit sales, in reference to the stronger forecast for the last five months of the year. “We’re getting back to where the (truck) population was before the thing derailed in ’08.”

Pent-up demand – which boosted truck manufacturing after the Great Recession – is another continuing factor, as both vocational and freight-hauling fleets replace worn-out equipment.

Ad Loading...

Trailer sales are up “pretty much across all vocational categories,” says Frank Maly, who tracks trailer activity for ACT Research. Dry and liquid bulk tankers have risen after a slump in 2012, as have flatbeds. All are used by oil and gas producers to carry chemicals, sand, pipes and cement used in drilling and fracking. End-dump trailer sales are also up.

“One of the biggest developments this year is increased purchases by the concrete industry, specifically mixers and concrete pumpers,” says Stu Roselli, Mack Trucks’ vocational product manager. Charlie Cook, vocational marketing manager at Peterbilt, agrees: “We’re seeing particularly strong sales of mixer trucks, which of course are used in a broad range of construction projects.”

Front-discharge mixer trucks – niche vehicles serving a niche market – have also revived after the market all but stalled in the recession. Oshkosh Truck and Terex Advance are again busy building new chassis with mixer bodies done by an affiliate (McNeilus for Oshkosh) and in-house (at Terex, which shut down for a year to redesign its plant and its truck product).

Indiana Phoenix, the third front-discharge maker, continues its primary activity of building glider kits, using recycled powertrains in new chassis with new cabs, barrels and drive apparatus. Phoenix has also built tank trailers for a client which sold them to oil and gas producers.

Municipalities are buying hydro-vacuum trucks, among other types, and replacing aging vehicles, adds Cook at Peterbilt. “Road building, residential and commercial construction are all rebounding, and in some areas, booming,” he says.

Ad Loading...

“Vocational demand stems mainly from fleets replacing older fleets with newer, more fuel-efficient vehicles,” says John Felder, vocational marketing manager at Volvo Trucks. “We believe there is increasing demand in the construction market and road construction/renewal projects, and oil field applications.”

Daimler Trucks has likewise seen a burgeoning of the vocational market. Its Class 8 Freightliner and Western Star models were up by 36% in the first three months of 2014, according to Richard Howard, senior vice president of sales and marketing. Overall Class 6-8 vocational sales were up 24% in this year’s first quarter and 9% in the second quarter.

Daimler is determined to capture more vocational sales. Howard says its biggest market-share gains will be in vocational, and it expects to have 32% of the Class 8 market in the United States, Canada and Mexico by year’s end.

“We’re at 30.8% (of Class 8) at the end of the second quarter," says Dave Hames, Daimler Trucks North America’s general manager, marketing and strategy. “Our goal in 2009 was to achieve a number one position in that market by 2015, and we’re gaining share completely at the expense of other manufacturers.”

Vocational growth comes at a good time for Navistar International, which last year added the Cummins ISB and this year converted its own 9.3-liter diesels to selective catalytic reduction. The N9 and N10 (called MaxxForce 9 and 10 in their former non-SCR configurations), are now the primary powerplants in International’s severe-service models. Although they weren't available until July, the upgrade now should result in more vocational sales, says Emile Sabol, vocational sales director.

Ad Loading...

“It has been getting the product out there that has been slowing us up,” he says. “We have been putting a lot of demos out into the market place with a lot of our customers, and we believe more utility, crane, construction and municipality customers will come on board now that we have SCR products for the vocational market."

He also says the combination of the ISB with the Allison 3000 transmission will also have a big impact on the utility market.

All manufacturers have specific models for vocational applications, and two of them were new last year: Peterbilt’s 567, which has begun replacing the 365 and 367, and Kenworth’s T880, which is taking over for the T800. The old models will stay in production until interest in them wanes. The new ones are catching on quickly, gaining close to half of new orders by mid-year. 

The T880 and 567 share a wider cab developed under auspices of their Paccar parent. Each division outfits and trims its cab to remain distinctive, and has engineered chassis improvements to make them drive and perform better.

“We have customers who are loyal to the T800,” says Alan Fennimore, Kenworth’s vocational segment manager, “but when they get in the T880 and look around, they say ‘Wow – this is nice.’”

Ad Loading...

Caterpillar executives are happy about continued growth in sales of their Cat Truck, an enhanced version of Navistar’s PayStar 5900 series. It just expanded with the addition of a CT681 with a forward-set steer axle that joins the original CT660 axle-back model.

“We have seen sales of Cat Trucks grow every year since launch,” says Ron Schultz, truck sales and support manager. “We have definitely seen an uptake in 2014 as the economy continues to rebound and the rest of 2014 is looking very positive.”

Subscribe to Our Newsletter

More Equipment

Khaki-colored autonomous Peterbilt truck hauling triple trailers loaded with frac sand for Atlas Energy Solutions in the Permian Basin.
Equipmentby News/Media ReleaseJuly 31, 2026

Atlas Expands Kodiak Driverless Truck Fleet in Permian Basin

Atlas Energy Solutions is expanding autonomous frac sand hauling in the Permian Basin with a second load-out location and plans for 100 driverless trucks by mid-2027.

Read More →
Equipmentby Jim ParkJuly 30, 2026

Putting Mack’s Command Steer to the Test

A test drive of Mack’s Command Steer active steering system evaluates how it can make truck driving easier and less tiring.

Read More →
Photo of Volvo VNL truck on highway with illustration of software over the air updates
Equipmentby News/Media ReleaseJuly 27, 2026

Mack, Volvo Expand DEF Derate Software Updates

The updated software gives Mack and Volvo truck owners more time to address DEF-related issues before the engine derates or the vehicle goes into reduced-speed inducement, following new EPA guidance.

Read More →
Ad Loading...
Graphic showing Rush and MCT logos with blue tractor pulling white refrigerated trailer in the background
Maintenanceby News/Media ReleaseJuly 24, 2026

Rush, MCT Team Up to Grow Refrigeration Service Network

The joint venture will operate MCT's network of Carrier Transicold dealerships and mobile service locations, with the companies promising greater service capacity and uptime for refrigerated fleets.

Read More →
EquipmentJuly 23, 2026

Cummins Adjusts 2027 Engine Rollout After EPA Proposal

The engine maker will gradually introduce its new Model Year 2027 diesel engines while continuing to offer current models during the transition, citing the EPA's proposed emissions rule changes.

Read More →
Blue International heavy-duty truck with Aurora driverless truck software coming head-on on an interstate highway
Equipmentby Deborah LockridgeJuly 22, 2026

Aurora Rolls Out Next Generation of Driverless Trucks for Commercial Freight

Aurora's latest autonomous trucks it's rolling out with International feature lower-cost hardware designed for a million miles as the company expands commercial driverless freight operations across the U.S. Sun Belt.

Read More →
Ad Loading...
YouTube thumbnail with Ingrid Brown, red Peterbilt truck behind her, and the words Classic Custom: Peterbilt 589: Heavy Duty Trucking Spotlight
Equipmentby Wayne ParhamJuly 20, 2026

Peterbilt 589 Spotlight: A Close Look at a Custom Working Truck [Video]

There's more to this customized Peterbilt Model 589 and Great Dane refrigerated trailer than chrome and stainless (although there's plenty of that too!) A veteran driver explains the design choices and practical features behind this working truck.

Read More →
Continental ContiTread HDL 5 EP
Equipmentby News/Media ReleaseJuly 16, 2026

Continental Expands Retread Lineup With New ContiTread HDL 5 EP

New long-haul drive retread is designed to improve fuel efficiency, extend tread life, and lower fleets' cost per mile.

Read More →
Four men in suits on the National Mall with giant video screen showing capitol building in the background
Equipmentby Deborah LockridgeJuly 10, 2026

EPA Proposal Could Ease 2027 Truck Costs and Buying Uncertainty

The proposal doesn't change the tougher NOx standard, but it would revise key implementation requirements that manufacturers say have driven up costs and complicated fleet purchasing decisions.

Read More →
Ad Loading...
Illustration showing Paccar MX engine with sketch illustration of DEF fill tank in background
Equipmentby Deborah LockridgeJuly 7, 2026

Cummins, Paccar Ease DEF Derates After EPA Guidance

Updated diesel engine software gives truck operators more time to address emissions-system issues while staying compliant with EPA emissions standards.

Read More →