Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Why Small Carriers Have It So Tough

Many fleets say 2018 was one of their best years ever, but smaller carriers (1-100 trucks), while growing, struggle with challenges such as drivers, high fuel and insurance costs, government regulations and fierce competition. HDT has an exclusive first look at a new survey by Bibby Financial Services.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
March 21, 2019
Why Small Carriers Have It So Tough

 

5 min to read


Many fleets say 2018 was one of their best years ever, but smaller carriers (1-100 trucks), while growing struggle with challenges such as drivers, high fuel and insurance costs, government regulations and fierce competition, according to a new survey by Bibby Financial Services.

Ad Loading...

The BFS Trucking Operators Survey of more than 250 U.S. carriers between 1-100 trucks took place the first two months of the year and covered a cross section of carrier types.

More than half of respondents (52%) said they are growing, and one in three said they expect to increase their revenue by 11-25% in the next two years, noted Mary Ann Hudson, executive vice president and managing director, in the introduction to the report. But they also face challenges, she said: “68% confirm that increasing costs are their number one challenge—insurance, maintenance and fuel expenses top the list. While many small fleet owners go into business dreaming of growing their fleet, very few make it past the fifth truck, and 66% of respondents say they’re losing contracts to competitors charging unsustainable prices.”

Ad Loading...

Driver and Business Cost Challenges

While many larger carriers have said that the driver shortage and capacity crunch last year allowed them to raise rates and work with customers for more favorable conditions for drivers, it seems it may have been harder to do so for many of these small- to mid-sized carriers. Many of the carriers surveyed by BFS felt they can’t influence the terms and conditions of the contracts/loads they take, without risking lost business. While more than half said they do have influence, a significant 37% said they have to accept contracts as they are, with the 1-to-4-truck businesses at 40%.

When asked about their key challenges, those businesses operating fewer than five trucks reported increasing business costs (71%), followed by keeping up with government regulations (52%) and competitors charging unsustainable prices (52%). Only a little over half, 51%, cited finding good drivers.

In contrast, finding good drivers was the number one concern for fleets of 5-100 trucks, at 72%, followed by increasing business costs (67%), retaining good drivers (66%) and keeping up with government regulations (60%).

Given the difference in the driver challenge, it’s not surprising that 66% of the 5- to 100-truck fleets said the driver shortage had led them to raise pay, compared to only 31% of 1- to 4-truck operations.

Respondents did not seem to have a good handle on what it costs them when drivers quit on the job, with 32% saying they didn’t know, and 16% saying nothing. Fourteen percent said it cost more than $100,000, and 11% $20,000-$50,000. However, 86% said they regularly analyze business costs and 85% said they have a detailed understanding of business expenses. Respondents believed they could cut their business costs if they had more time to review those costs; 33% said they felt they could save up to 10% on their costs and 28% felt they could save up to 5%.

Ad Loading...

Top business costs for all respondents were insurance (79%) and fuel (78%), followed by truck maintenance (67%) and vehicle purchasing/leasing (50%). Mid-size fleets feel the pinch of insurance costs a bit more than the 1- to 4-truck operations, with 81% of them ranking it as their top expense, while the smallest operations were slightly more concerned with fuel costs (79%) than insurance (77%).

Technology adoption

Electronic logging devices (47%) were the top answer for what technologies are expected to have the biggest impact on transportation in the next three years, followed by route optimization and predictive maintenance with a tie at 28%.

When asked about investment plans in the next 12-24 months, the number one choice was predictive maintenance at 33%, followed by route optimization (30%) and fleet management (29%). The top reason for investing in technology was to reduce costs (30%), followed by keeping up with the competition and saving time, both at 18%.

“Cost reduction through technology is particularly important to those experiencing growth (33%),” observed Bibby. For the small 1- to 4-truck operations, the main motivation for tech investment was to reduce cost (28%) and save time (22%). “Trying to juggle managing the business and driving the trucks is no doubt a major factor,” Bibby noted.

Competition and contracts

Over half (52%) of transportation businesses surveyed feel that they are under threat from new and emerging companies. Intensifying competition has led to losing contracts to competitors who are offering unsustainably low prices (66%). Added to this, many regular customers have requested a price reduction in the past 12 months (55%).

Ad Loading...

Two in five of the carriers surveyed reported they had to refuse contracts because the requested payment terms were too long. The 5- to 100-truck fleets were more likely to do so, with 48% reporting that they turned down loads in the past 12 months. Only 38% of the 1-to-4-truck operations said they had done so.

Although 61% said they had not had any penalty charges on their contracts in the last 12 months, of those who had been penalized, the main reason was late delivery at 55%, followed by route deviation at 37% and damaged goods at 32%.

This report and its findings are based on in-depth interviews with clients and a survey of over 250 American transportation businesses across the main carrier types (general freight, motor vehicle, fresh produce/meat/refrigerated food/beverages, metal/machinery, household goods, less than a truckload, etc.). Research took place between Jan. 1 and Feb. 28, 2019. Participating businesses have fleets of 1-100 trucks. Bibby Financial Services (BFS) is an independent financial services partner to more than 10,900 businesses worldwide.

Subscribe to Our Newsletter

More Fleet Management

TEN disaster prep.
Fleet ManagementMay 1, 2026

How Fleets Can Avoid Equipment Blind Spots in Disaster Response

When the unexpected happens, how you react to, and deal with operational blind spots is critical. Here’s how to keep you recovery on track, when nothing is normal.

Read More →
Illustration of cybersecurity images with "The Cyber Stop" text
Fleet Managementby Ben WilkensApril 30, 2026

AI Security Risks for Trucking Fleets: What to Know About Deepfakes and Agentic AI

As fleets adopt artificial intelligence for routing, maintenance, and load matching, new security risks are emerging. Learn where the vulnerabilities are and how to put the right controls in place.

Read More →
Mobile tablet showing Motus screen against highway background with Motus logo

FMCSA’s Motus System Is Coming. What Fleets Need to Know Now

The long-awaited registration system promises a single portal — and tighter fraud controls.

Read More →
Ad Loading...
CargoNet 2026 Qi report.
Fleet Managementby News/Media ReleaseApril 24, 2026

Cargo Theft Incidents Fall in Q1, but Organized Crime and Impersonation Drive New Risks

CargoNet reports fewer supply chain crime events to start 2026. But losses hold steady as organized crime shifts tactics toward impersonation schemes and high-value goods.

Read More →
Graphic with light bulbs, HDT Truck Fleet Innovators logo, and the word Nominations
Fleet ManagementApril 24, 2026

Nominations Open for HDT Truck Fleet Innovators 2026

Heavy Duty Trucking is searching for forward-looking leaders at trucking fleets as nominations for HDT’s Truck Fleet Innovators 2026. Deadline is May 15.

Read More →
Illustration with trojan horse and lock with inside of cargo container in background
Fleet Managementby News/Media ReleaseApril 23, 2026

New Trojan Driver Cargo Theft Scam Bypasses Carrier Vetting Systems

Cargo theft rings plant operatives as drivers inside legitimate, fully vetted carriers, then execute coordinated thefts that look like a traditional straight theft from the outside.

Read More →
Ad Loading...
ATA Truck Tonnage Index March 2026.
Fleet Managementby News/Media ReleaseApril 22, 2026

March Truck Tonnage Posts Strongest Annual Gain Since 2022

A modest sequential increase capped the strongest quarterly performance in years, signaling continued freight momentum in early 2026.

Read More →
Toll road.
Fleet Managementby Jack RobertsApril 22, 2026

Ohio Turnpike Targets $5.2 Million in Unpaid Tolls from Trucking Firms

More than 300 carriers across 26 states have been sent to collections as the Ohio Turnpike cracks down on toll evasion and delinquent payments.

Read More →
Illustration with ATRI logo and square blocks spelling out "research"
Fleet Managementby Deborah LockridgeApril 20, 2026

'Beyond Compliance,' Regulations, Driver Coaching on ATRI’s 2026 Research List

The American Transportation Research Institute will examine driver coaching, regulatory impacts — including the "Beyond Compliance" concept —and weather disruptions that shape trucking operations.

Read More →
Ad Loading...
Brian Antonellis, senior vice president, fleet operations, Fleet Advantage.
Fleet Managementby Jack RobertsApril 17, 2026

Fleet Advantage's Brian Antonellis on the Growing Need to Replace Old Trucks

Fleet Advantage's Brian Antonellis says it's time for fleets to get back to the fundamentals of good maintenance practices. And that includes replacing older, inefficient equipment.

Read More →