Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Got A Knowledge Gap?

What new technology that you’ve used in the last 10 years has made a real difference to your operation? Do you know?

by Rolf Lockwood
October 3, 2014
Got A Knowledge Gap?

Rolf Lockwood, Executive Contributing Editor

3 min to read


Rolf Lockwood, Executive Contributing Editor

How often do you feel you’re working blind? If you’re in charge of spec’ing trucks, how do you know you’re choosing well?

Ad Loading...

Well, your knowledge options are few. Unless you run a very big operation with the budget to experiment with new technologies, you’re up the creek with too few paddles. Manufacturers can easily work with big fleets, but what if you run 25 trucks out of Nowheresville, Utah? Now you’re up that creek with no canoe, let alone paddles. No wonder you don’t have a big sense of adventure in how you spec your vehicles.

Ad Loading...

Fact is, a lot of the bigger fleets apparently operate that way, too. That’s according to my good friend Itamar Levine, who spent many years as the maintenance chief at Bison Transport in Winnipeg, Manitoba, one of North America’s best fleets. For the last few years, he’s worked on the supplier side, first as director of sales and marketing for Hendrickson’s trailer systems division, and nowadays as general manager at Freightliner Manitoba. He knows his stuff.

Levine spoke at a recent Performance Innovation Transport conference in Toronto. Always ready to provoke, he said he routinely asks the fleet people he visits one key question: What new technology that you’ve used in the last 10 years has made a real difference to your operation? They all pause, he said, and then can’t answer — either because they don’t test and measure, or because they simply haven’t ventured very far into the “new.”

So how do truck operators identify what works and what doesn’t? They don’t, said Levine. Too often they spend thousands or even millions spec’ing products based on flimsy evidence, if any. They don’t, he said, demand to see factual data like SAE test results. They don’t even ask for the names of fleets that have experience with a given product.
The crux of the matter is that we need knowledge, now more than ever, yet we have too few ways to acquire it. There’s the Technology and Maintenance Council, of course, but it’s not alone.

PIT is one answer. Based in Montreal, Quebec, it’s an unbiased testing organization — with a big test track — to help manufacturers evaluate and refine prototypes and to assist fleet managers in choosing the best cost-saving technologies. Fleets are encouraged to join, and the cost is small — about $30 per truck — which buys access to data from serious, legitimate testing of aerodynamic devices, among other things. Although it’s in Canada, American carriers are also members.

Then there’s the North American Council for Freight Efficiency, which often works closely with PIT, and you can join this one too. Membership costs about $100 and offers an online environment where you can learn about technologies and practices that are actually improving fleet efficiency in the real world. It was created for exactly the reasons I’ve been talking about, because few operations can afford to take leaps of faith.

Ad Loading...

Formed by the industry itself, NACFE is neutral, and it’s doing good things: an exhaustive study on 6x2 axles, one on tire-pressure maintenance devices, and another on idle-reduction tools. In the works is a study on the pros and cons of automated manual transmissions.

NACFE’s Fleet Fuel Benchmark Report is also mighty useful, now in its third iteration. In that report, 10 major North American fleets share their adoption experiences with various products and practices for fuel efficiency. It includes data for 10 years and 60 technologies, as well as describing the fleets’ best practices.

You owe it to yourself to check out these options.

Rolf Lockwood is vice president, editorial, at Newcom Business Media, which publishes Today’s Trucking. He writes for HDT each month on the making, maintaining and using of trucks.
He can be reached at rolf@newcom.ca or 416-315-1829.

Subscribe to Our Newsletter

More Fleet Management

ATA President Chris Spear.
Fleet Managementby Jack RobertsMarch 17, 2026

ATA’s Spear Warns Fuel Prices, Trade Policy, and Global Conflict Could Stall Trucking Recovery

Speaking at the TMC Annual Meeting in Nashville, ATA President Chris Spear said trucking faces mounting pressure from rising fuel prices, geopolitical instability, and uncertainty around trade policy.

Read More →
Illustration of author headshot with black-and-white old-fashioned rig in the background

New Entrants, Chameleon Carriers, and Safety: Is It Too Easy to Start a Trucking Company?

More than 100,000 new trucking companies enter the industry each year, but regulators manage to audit only a fraction of them. That churn creates opportunities for inexperienced startups — and for “chameleon carriers” that shut down after safety violations and reappear under new identities. Read more from Deborah Lockridge in this commentary.

Read More →
Panel discussion
Fleet Managementby Deborah LockridgeMarch 12, 2026

Fleet Managers Invited to Apply for Exclusive HDT Exchange Event

HDTX is an intimate event that connects heavy-duty trucking fleet managers with industry suppliers through small-group discussions, educational sessions, and structured one-on-one meetings.

Read More →
Ad Loading...
DAT iPhone Widget.
Fleet Managementby News/Media ReleaseMarch 12, 2026

DAT Launches iPhone Widget to Help Owner-Operators Find Loads Faster

New DAT One feature shows top-paying loads directly on an iPhone’s home screen, helping carriers react faster to spot-market opportunities.

Read More →
Optimal Dynamics Scale screen shot
Fleet Managementby News/Media ReleaseMarch 12, 2026

Optimal Dynamics Launches AI System to Help Carriers Choose Better Freight

Optimal Dynamics says its new Scale platform uses AI agents and optimization to help carriers find and secure freight that improves network balance and profitability.

Read More →
DAT March 2026 trucking conditions.
Fleet Managementby Jack RobertsMarch 12, 2026

DAT: Flatbed Demand Climbs as Van and Reefer Rates Soften

DAT Freight & Analytics data shows tightening flatbed capacity, easing produce markets, and softening van and reefer rates.

Read More →
Ad Loading...
YouTube thumbnail with Mike Roeth of NACFE saying "NACFE's Messy Middle: Which Fuel Wins?"
Fuel Smartsby Deborah LockridgeMarch 11, 2026

Run on Less “Messy Middle” Data Shows Multiple Paths Forward for Truck Powertrains [Watch]

NACFE's Run on Less - Messy Middle project demonstrates the power of data in helping to guide the future of alternative fuels and powertrains for heavy-duty trucks.

Read More →
Illustration of crowded New York street overlaid with dollar signs
Fleet Managementby Deborah LockridgeMarch 11, 2026

Federal Court Lets NYC Congestion Pricing Continue

A federal court ruling allows New York City’s congestion pricing program to continue, leaving truck tolls in place for fleets delivering into Manhattan.

Read More →
Fontaine Modification Access365
Fleet Managementby News/Media ReleaseMarch 10, 2026

Fontaine Modification Launches Real-Time Truck Modification Tracking Portal

Fontaine Modification has introduced a new customer portal designed to give fleets real-time visibility into the truck modification process, addressing one of the most common questions fleet managers face: “Where’s my truck?”

Read More →
Ad Loading...
FTR Tucking Conditions March 2026.
Fleet Managementby Jack RobertsMarch 10, 2026

FTR: Trucking Conditions Index Climbs to Highest Level Since 2022

Strong freight rates, rising volumes and tighter capacity push trucking conditions higher, though diesel prices could temper gains in the near term, FTR cautions.

Read More →