The key disrupter in recent years has been the Internet, which has changed the way a number of industries operate. In trucking, e-commerce has profoundly affected trucking operations, especially those that serve retailers.
The Freightliner Inspiration Truck at it's Hoover Dam introduction.Photo: Stephane Babcock
2 min to read
The Freightliner Inspiration Truck at it's Hoover Dam introduction. Photo: Stephane Babcock
A term has been buzzing around industry meetings recently: disruption. This generally refers to technologies that “disrupt” the way business is done.
The key disrupter in recent years has been the Internet, which has changed the way a number of industries operate. In trucking, e-commerce has profoundly affected trucking operations, especially those that serve retailers. Fewer goods are moving from distribution/warehouse centers to retail stores, with more moving from the warehouses directly to the end consumer. The emergence of e-commerce giants such as Amazon and next-day or same-day delivery promises create an entirely new set of delivery and routing problems. (Not to mention Amazon’s interest in delivery drones.)
Ad Loading...
The recent unveiling of Freightliner’s “Inspiration Truck” autonomous vehicle was also described as a disruptive technology that holds promise for entirely new business models in freight movement.
The phrase was also used by a Daimler Trucks North America executive during the ALK Transportation Technology Summit in Princeton, N.J., in May. Matthew Pfaffenbach, director of telematics, said OEM powertrain integration would “positively disrupt the telematics industry.” Currently, most vehicles are equipped with third-party telematics hardware after customers have taken delivery. Fleets contract with a telematics service provider to gather, transmit, store and analyze vehicle and other data while the trucks are on the road.
But just as OEMs are increasingly providing vertically integrated powertrains, Pfaffenbach made the case for them to integrate telematics capabilities, as well.
Pfaffenbach said telematics service providers have long-established, integrated products that OEMs do not need to replicate. But OEMs can bring more to the telematics table. For example, the partnership between Daimler and Zonar to provide a remote diagnostic system using Zonar’s connectivity coupled with diagnostic data and fault codes generated by the vehicle’s powertrain.
“A lot of information that could be very useable comes from the powertrain,” he said.
Ad Loading...
The OEM focus should be on information truck customers can’t get anywhere else, and OEMs should develop connectivity solutions that complement those from telematics service providers.
A new partnership brings free wireless ELD service plus load optimization and dispatch planning tools to fourth- and fifth-generation Freightliner Cascadia customers, with broader model availability planned through 2026.
This white paper examines how advanced commercial vehicle diagnostics can significantly reduce fleet downtime as heavy duty vehicles become more complex. It shows how Autel’s CV diagnostic tools enable in-house troubleshooting, preventive maintenance, and faster repairs, helping fleets cut emissions-related downtime, reduce dealer dependence, and improve overall vehicle uptime and operating costs.
The $283 million acquisition of FirstFleet makes Werner the fifth-largest dedicated carrier and pushes more than half of its revenue into contract freight.
B2X Rewards is a new, gamified rewards program aimed at driving deeper engagement across BBM’s digital platforms, newsletters, events, and TheFleetSource.com.
Cargo theft losses hit $725 million last year. In this HDT Talks Trucking Short Take video, Scott Cornell explains how a bill moving in Congress could bring federal tracking, enforcement, and prosecutions to help address the problem.
Cargo theft activity across North America held relatively steady in 2025 — but the financial damage did not, as ever-more-sophisticated organized criminal groups shifted their cargo theft focus to higher-value shipments.
