Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Commentary: Welcome to the Year of the Consumer

On what should we base a 2019 forecast? Start with what makes up almost 70% of our economy: the U.S. consumer.

Jeff Kauffman
Jeff KauffmanContributing Economic Analyst
Read Jeff's Posts
December 21, 2018
Commentary: Welcome to the Year of the Consumer

On what should we base a 2019 forecast? Start with what makes up almost 70% of our economy: the U.S. consumer.

Source: Tahoe Ventures, LLC Estimates

3 min to read


As we exit 2018, there are many potential concerns: recent stock market volatility; rising interest rates; trade wars and higher raw material costs; risk to global currency exchange rates; a rapid drop in energy prices; slowing auto and housing demand; and global growth concerns.

Ad Loading...

So upon what should we base a 2019 forecast? We’ll start with what makes up almost 70% of our economy: the U.S. consumer. In our view, the U.S. consumer is sitting on solid ground. Unemployment is very low at about 3.7%, and wage growth is close to 3%, while inflation is only rising at about 2%, meaning disposable income is rising. Armed with a steady job and rising wages, the consumer should be spending, and in fact, that is what was happening in 2018, to the tune of 2.7% growth. We expect that to continue in 2019. In 2018 the consumer accounted for about 2 points of 2018 GDP growth, and we believe in 2019, that will continue, supporting 1.8 to 1.9 points of GDP growth.

Next, we look to the 18% of GDP that represents investment. Think of non-residential fixed investment as corporate capital expenditures – investments in tools, machinery, and commercial real estate. While that varies quite a bit over an economic cycle, with corporate profits on a high-single-digit growth path, we believe that component of GDP will remain relatively stable, contributing nearly 0.4 points to our GDP forecast. Rising interest rates will slow down the growth of housing investment, but continued employment and income will result in home purchasing, albeit for lower dollar amounts because of the higher cost of money. This only contributes 0.1 points to our forecast. So we are at 2.3-2.4% Real GDP growth so far.

Ad Loading...

Next on the list: government purchases. You can think of this as money spent on running our country, on our military, or on special government programs (excluding transfer payments such as Social Security).  Military spending seems to be on the way up in 2019. In our view, there is the possibility of an infrastructure spending package, but we’ll leave that out for now. So we look for a slight increase from 1.7% growth to 2.5% growth. This will add between 0.4-0.5 points to our GDP forecast in 2019.

The last of the key figures is net exports, which is the sum of imports (negative to GDP growth) and exports (positive to GDP growth). Despite negative headlines regarding our potential trade war with China, it is the trade with Canada and Mexico that drives our economic engines, and the outlook for trade with our neighbors is steady. We have recently become a net exporter of energy, and while manufacturing industries may be hurt by the rise in raw material prices, and farm exports will be impacted by the U.S. dollar, we look for net exports to detract about 0.1-0.2 points from our GDP forecast.

So, adding all of this up, and taking a modest 0.1-0.2 points off for potential inventory adjustment for product pre-shipped ahead of potential tariffs, we get a real GDP forecast of 2.4%-2.6%. We’ll split it down the middle and call it 2.5%. 

How do we convert this into a freight forecast? On average, total freight movements mirror Real GDP, with rail and ocean freight growing at slightly lower rates, and truck freight at a 100- to 150-basis-point  premium. Using a more conservative 100 basis points, we believe truck freight demand will slow from 4.5% in 2018 to a strong, but slightly lower, 3.5% in 2019 – still strong enough to warrant continued equipment investment.

Jeff Kauffman has been a recognized transportation authority for almost 30 years, most notably heading freight transportation research for Merrill Lynch. Currently he is managing director for Loop Capital Markets and also heads Tahoe Ventures, a transportation consulting company. He can be reached at jkauffman@truckinginfo.com.

Subscribe to Our Newsletter

More Fleet Management

Red Kodiak-branded autonomous tractor with Charger-branded trailer backed up to warehouse
Fleet Management•October 30, 2026

Kodiak Lines Up Fleets for Driverless Trucking

An agreement for 75 trucks, a new Texas freight lane, and progress on safety validation move Kodiak closer to its planned driverless highway launch.

Read More →
Illustration with Star of David and EEOC logo
Fleet Management•by News/Media Release•October 28, 2026

ITS Logistics Settles Religious Harassment Case

The Nevada-based logistics firm agreed to pay more than $396,000 to settle a religious harassment charge involving an employee's Jewish identity.

Read More →
Truck on divided interstate highway driving toward sunrise
Fleet Management•October 27, 2026

Your Trucks Are Busy. That Doesn’t Mean They’re Winning.

High utilization doesn’t always mean strong margins. Looking beyond the current load can help fleets make better dispatch decisions and get more value from each truck’s time.

Read More →
Ad Loading...
ATA economist Bob Costello speaking beside a graph showing truckload operating costs rising as freight revenue per mile declined after 2022.
Fleet Management•by Deborah Lockridge•October 22, 2026

Why This Trucking Recovery Is Different

Freight demand remains sluggish, but rising costs and tougher enforcement have taken enough capacity out of the market to change the outlook for motor carriers.

Read More →
PS Coach tablet interface showing a driver’s coaching inbox, safety event video and coaching advice for a harsh-braking event.
Fleet Management•by News/Media Release•October 21, 2026

Platform Science Adds Dispatch and Safety Tools

Four additions to PS Fleet help fleets monitor loads, manage driver coaching, share truck locations and adjust video system settings.

Read More →
Screen capture showing PrePass Intelligence data on tolls
Fleet Management•by News/Media Release•October 21, 2026

PrePass Intelligence Mines Fleet Bypass, Toll and Safety Data

PrePass Intelligence helps fleets measure bypass savings, flag potential toll overcharges, and spot suspicious transactions by combining data from separate systems.

Read More →
Ad Loading...
Computer screen showing examples of what fleets could ask Motive AI Agents to do
Fleet Management•by Staff•October 20, 2026

Motive Adds AI Agents for Fleet Operations

New tools automate follow-up on fleet data, from maintenance work orders to driver alerts, with two-way voice conversations planned for later this year.

Read More →
Graphic art with a heavy-duty tractor trailer and a work truck with the words "trivia lunch"
Fleet Management•by Lauren Fletcher•October 19, 2026

Can You Beat Our Trucking Trivia Challenge?

Test your truck knowledge with 19 trivia questions from Heavy Duty Trucking Exchange. Can you keep up with the fleet pros?

Read More →
Four horizontal and two vertical video screens show different aspects of BeyondTruck's new compatibility engine
Fleet Management•by Deborah Lockridge•October 19, 2026

BeyondTrucks Adds Rules Checks to Dispatch

New Compatibility Engine checks driver qualifications, equipment requirements and fleet policies before loads are dispatched.

Read More →
Ad Loading...
Gloved hand fueling a truck beside a graphic listing ATRI’s top three trucking concerns for 2026: fuel prices, lawsuit abuse reform and CSA.
Fleet Management•by Deborah Lockridge•October 19, 2026

Diesel Prices Hijack Trucking’s Worry List

ATRI’s annual survey finds cautious optimism about freight, but diesel costs, litigation, and insurance continue to squeeze fleets. Drivers have different priorities on several issues.

Read More →