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Survey Finds 81% of Commercial Drivers See Rise in Distracted Driving

Netradyne released findings from a recent online survey of commercial drivers that indicates commercial drivers feel safe but acknowledge they could be safer, and that AI-powered driving technology can be both beneficial and concerning.

April 21, 2020
Survey Finds 81% of Commercial Drivers See Rise in Distracted Driving

According to a recent suryvey by Netradyne, social media/using the internet is the most severe driving distraction, with 71% of commercial drivers finding it distracting.

Photo: Tracy Le Blanc via Pexels

3 min to read


Netradyne released findings from a recent online survey of commercial drivers that indicates commercial drivers feel safe but acknowledge they could be safer, and that AI-powered driving technology can be both beneficial and concerning. Conducted by Harris Interactive and commissioned by Netradyne, 350 commercial drivers over the age of 18 were questioned for the survey.  

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Results of the survey indicate that when it comes to awareness of distractions, nearly 70% of commercial drivers want better blindspot detection. Commercial drivers are most likely to agree that their peers who transport commercial goods (72%) and passengers (69%) are safe drivers, with drivers of sports cars (38%) and convertibles (26%) to be the least safe.

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“Because of the distractions on the road, the long hours, I believe that every vehicle, particularly those in commercial fleets, should have a camera,” said Adam Kahn, president of fleet business at Netradyne. “Technology is proven to have a huge impact on not only making the roads safer for everyone and reducing distracted driving with in-the-moment feedback, but fleets can save money by avoiding the incidents that the human brain can’t always anticipate.”

Key findings on distracted driving and AI from the survey included:

Driving distractions are on the rise

  • 81% are concerned that distractions are on the rise.

  • Top five distractions for commercial drivers are drinking liquids, events outside the vehicle, looking at a GPS device, adjusting the in-vehicle audio, and adjusting vehicle controls.

  • Social media and surfing the net is the most severe distraction, with 71% of commercial drivers finding it distracting.

  • Video and FaceTime chatting while driving is considered the second most severe distraction, with 68% of commercial drivers finding it distracting.

  • 22% of commercial drivers have been injured in a distracted driving incident.

Negating distracted driving

  • 59% of commercial drivers regularly set their GPS before they start the engine.

  • 55% regularly prepare all of their music for the entire trip.

Mixed feelings about AI technology indicate it’s misunderstood

  • AI appeals to 72% of commercial drivers, who say they are open to feedback at least once a week.

  • Commercial drivers use of technology includes hands-free phones (43%), a camera to view the outside of the vehicle (36%), a GPS device (29%), and other assistance that includes lane departure warnings, voice recognition, and automatic braking. 

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AI beginning to be recognized as making the roads safer

  • More than 50% of commercial drivers feel that smart technologies have had a positive impact on driver safety.

  • 23% believe this technology helps them to stay focused when driving.

  • 21% believe that it gives them the ability to make more accurate decisions.

  • 69% are particularly interested in AI technology that will help them monitor blind spots.

  • 68% are interested in information on vehicle maintenance issues.

  • 63% are looking for technology to feed them information about the road. 

  • 73% of commercial drivers are interested in receiving feedback once a week or more. 

  • 40% interested to hear what they do well rather than what they need to improve.

  • 44% of commercial drivers prefer a mix of numbers-based feedback and verbal/written coaching.

  • 19% prefer a numbers-based feedback report.

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