American Trucking Associations has debuted the ATA Affinity Program, its latest initiative to provide value to the trucking industry and its members and announced that UrbanVolt would be its first Affinity Program Partner.

“It is ATA’s job to assist its members with the challenges the industry faces. The ATA Affinity Program will provide its motor carrier members with preferential pricing and access to best in class vendors who are members of the allied community,” said Kevin Traver, ATA chief commercial officer. “Our partners in this program will show value to ATA’s members through their products and services and we’re pleased to be joining with UrbanVolt as our first Affinity Program Partner.”

UrbanVolt helps businesses improve the efficiency of operations to impact the environment and expenditures. One way that this can be accomplished is by saving electricity in large commercial spaces like warehouses and truck terminals by switching to LED lighting. ATA has partnered exclusively with UrbanVolt to help its more than 30,000 member companies future-proof their business.

“Companies are more attuned to their impact on the environment than ever before and nowhere is this more evident than across the supply chain industry,” said Kevin Maughan, UrbanVolt CEO. “Our ultimate goal is to take ATA members off the electricity grid and help them become energy independent.”