DAT Launches AI-powered Identity-Verification Solution

DAT Freight & Analytics launched an artificial intelligence-powered identity-fraud detection and prevention platform through a partnership with Verosint. The company said it can help prevent the unauthorized use of customer login credentials and combat the growing threat of identity theft in trucking and logistics.

This new technology allows DAT to leverage AI and machine learning to validate user identities and scrutinize suspicious accounts. Users of the DAT network can now:

• Verify the identity of the entities they are doing business with.
• Ensure the legitimacy of load postings on the DAT load board.
• Monitor, detect, and block fraud in real time.
• Use DAT rules, signals, and intelligence to identify signatures and block fraud.

DAT’s identity verification solution is powered by Verosint. It works in the background to maintain a secure and seamless login experience for legitimate users, according to DAT. It harnesses DAT’s data, analytics, and generative AI expertise to detect potential fraudulent activity and stop unauthorized access to the DAT One freight marketplace and analytics platform.

“Identity-based cybercrime is challenging all businesses, and account fraud is a key enabler of these crimes,” said Stephen Shoaff, CEO and co-founder of Verosint, in a release.

DAT said the partnership is a significant step in its multifaceted fraud-prevention program announced earlier this year. The program includes:

• Predictive fraud detection, identity verification, and multi-factor authentication to detect and stop suspicious logins.
• An expanded Network Integrity Unit (NIU) dedicated to investigating reports of fraud and maintaining DAT as the most trusted freight marketplace.
• Anti-fraud education and training for customers.
• Collaboration with customers and industry partners, law enforcement agencies and regulators in the fight against fraud.

DAT reports that 56% of the fraud cases it investigates are identity-related, driven by account takeovers, credential stuffing, new-account fraud and synthetic (BOT) accounts.

“Ensuring a safe, secure, and scalable network for our customers is DAT’s top priority,” said Satish Maripuri, CEO and president at DAT. “Innovating closely with our customers on our fraud-prevention program is already yielding substantial results.”

Without sophisticated identity verification to detect and preempt potential fraud at scale, operators of online freight networks must investigate reports of suspicious activity individually, a manual process. This AI and machine language-based innovation enables DAT to intervene swiftly and selectively, enhancing its ability to prevent fraud activity before it happens.

“Automated identity verification is a game-changer. The ability to automatically detect and stop cybercriminals in real-time is crucial to a more secure freight marketplace and a testament to DAT’s commitment to fighting fraud,” said Mac Pinkerton, president of North American surface transportation at C.H. Robinson.