When truck drivers were coached on unsafe behaviors or incidents within one week of the event, intervention was more impactful, according to a Virginia Tech Transportation Institute study on driver distraction.
Effectiveness of In-Cab Coaching for Trucking Fleets
A Virginia Tech Transportation Institute study found that on-board monitoring systems and coaching after safety-critical events improves driver performance and safety.

During the Fleet Safety Conference in California on Nov. 11, Susan Soccolich, research associate with VTTI’s Division of Freight, Transit and Heavy Vehicle Safety, shared results from a study of commercial motor vehicles that analyzed safety-critical incidences using video and sensor data.
Photo: Ross Stewart, RMS3Digital
Meanwhile, sporadic driver coaching was less effective in reducing the rate of critical safety events.
During a study presentation at the Fleet Safety Conference in California on Nov. 11, Susan Soccolich, research associate with VTTI’s Division of Freight, Transit and Heavy Vehicle Safety, shared results from a study of commercial motor vehicles that analyzed safety-critical incidences using video and sensor data.
The study reveals how drivers responded behaviorally to on-board monitoring systems and coaching after triggered events, such as cell phone use, drowsiness and other distractions.
The study found that when introducing on-board monitoring systems in cabs, driver performance and safety increase in most cases. VTTI tracked seven fleets, including 116 vehicles and 354 drivers, to gather 3.8 million miles of data, and found:
Fleet A decreased high severity safety event rates by 64% during intervention of an on-board monitoring or coaching system.
Fleet H decreased high severity event rates by 37% during intervention.
After the nine-month trial with the monitoring system, VTTI withdrew the systems and tracked the results for two months. The fleets recorded lasting decreases in high-severity events, even after the system was removed.
In the two months following removal of the coaching system, Fleet A continued to decrease high-severity event rates by 73%.
Fleet H decreased high-severity event rates by 69% during withdrawal.
VTTI tracked drivers for one month to get a sense of their natural driving behavior (this is called the baseline), then introduced on-board monitoring system feedback and coaching for nine months.
The majority of events recorded by the on-board monitoring system were low-severity (about 95%). Of those incidents that were safety-critical events, many were caused by distraction (mostly eating food and drink-related.)
Distraction was recorded in 15% of Fleet A’s safety-critical events, and in 58% of Fleet H’s events.
More Safety & Compliance

Aperia Expands Halo Platform with Steer-Tire Inflation System, Fifth-Wheel Integration
Aperia Technologies introduced a new automatic tire inflation system for steer axles and a partnership with Fontaine Fifth Wheel to integrate coupling status into its Halo Connect platform.
Read More →
Fleetworthy and HAAS Alert Expand Partnership Stopped Truck Protection Alerts
Fleetworthy and HAAS Alert expanded their partnership to deliver real-time digital alerts that warn motorists when commercial trucks are stopped roadside and notify truck drivers when approaching emergency responders.
Read More →
New Entrants, Chameleon Carriers, and Safety: Is It Too Easy to Start a Trucking Company?
More than 100,000 new trucking companies enter the industry each year, but regulators manage to audit only a fraction of them. That churn creates opportunities for inexperienced startups — and for “chameleon carriers” that shut down after safety violations and reappear under new identities. Read more from Deborah Lockridge in this commentary.
Read More →
Mack Introduces Mack Protect Collision Mitigation System for MD Series
Mack Trucks has expanded its proprietary Mack Protect collision mitigation platform to the Mack MD Series, bringing heavy-duty safety technology to medium-duty trucks operating in urban and regional environments.
Read More →
Smarter Maintenance Strategies to Keep Trucks Rolling
In today’s cost-conscious market, fleets are finding new ways to get more value from every truck on the road. See how smarter maintenance strategies can boost uptime, control costs and drive stronger long-term returns.
Read More →
Bison Transport, Mill Creek Motor Freight Win TCA Fleet Safety Awards Grand Prize
Two Canadian fleets earned the Grand Prize in the Truckload Carriers Association’s 2025 Fleet Safety Awards, recognizing the industry’s top safety performance based on accident frequency and safety programs.
Read More →
CVSA Issues New Inspection Guidance on ELD Tampering, False Logs
New guidance for commercial vehicle inspectors distinguishes between more traditional logbook violations and tampered ELD data that can result in mandatory 10-hour out-of-service orders.
Read More →
FMCSA Reinstates Field Warrior ELD to Registered Device List
One electronic logging device has been reinstated to the FMCSA's list of registered ELDs.
Read More →
Daimler Truck North America Adds 360-Degree Exterior Camera System to Vocational, Medium-Duty Trucks
Daimler’s new factory-installed system integrates side and forward-facing cameras with in-cab touchscreen to improve jobsite visibility and reduce upfit complexity.
Read More →
Kodiak Integrates HAAS Alert’s Safety Cloud into Autonomous Trucking Platform
Kodiak has integrated HAAS Alert’s Safety Cloud platform into its autonomous vehicle control system to send real-time digital hazard alerts to nearby motorists.
Read More →
