FleetPride Makes Move into E-Commerce

FleetPride has officially launched its e-commerce aftermarket parts offering, which the company has spent a year testing.  

To customers, the e-commerce solution offers the opportunity for FleetPride branches to search thousands of parts numbers and have those parts delivered directly from a distribution center to the customer’s location. Behind the scenes, the launch has meant the company is undergoing a digital transformation.

Scaling the e-commerce offering means the company has enhanced its supply chain, and implemented an IBM Sterling order management system to offer more inventory visibility and more delivery options for customers.

“The [heavy-duty trucking] industry is behind other industries — or slower to adopt — when it comes to e-commerce and other digital solutions,” said Darren Taylor, senior vice president of digital and marketing, during a virtual video press event. “As a leader in the HD aftermarket, we are actually in a perfect position to lead in digital because we are able to leverage our scale to invest in the most relevant digital toolbox.”  

The move transforms how FleetPride does business, simplifying the order process and changing the physical flow of goods across the country, Taylor added.

FleetPride has established a user experience practice, which tracks how heavy-duty customers operate, whether it’s a truck down situation or replenishing routine stock items.

“This industry is facing a lot of complications, like labor shortages, supply chain disruptions, a pandemic and increasingly complex vehicles. I believe it’s our responsibility as leaders in the industry to help simplify all of that and make it make sense for folks, and help them adapt to the changes,” Taylor said.