A. Pardon my phrase, but you sent me a truckload of things to unpack just now; much appreciated. But, here’s the funny thing: we all believe our situations are unique, but there are usually a lot of common themes, and we’re often just singing different variations. So, let’s take a look at where your shoes are pointing and see if we can find a clear path forward.
First, let's take a look at this, not from your company’s perspective, but from the viewpoint of a “prototype”. I’m going to go full-mode scientific observer, and we will view this situation not as a small trucking company, but as a “supply chain participant”. And, it will even be helpful to do a “good old SWOT analysis”, just because it’s a useful way to identify and label circumstances.
Strengths:
Weaknesses:
Opportunities:
Threats:
Technology might not not the be-all and end-all. Excellent customer service, and safe, professional drivers do matter. But, this question becomes more central every day:
“Is it more or less likely that better technology can help us be more successful?”
At EKA Solutions, we have not encountered a situation where it made sense to have less, or less effective, technology. There may be a place for the “slow-adopters and non-converters”; however, it appears unlikely that it will be a place where they choose to spend any amount of time.
And, getting started down the technology path is easy, and, using the Cloud, it’s affordable, and available to all. Your decision to “Tech Up” may be the wisest choice you can ever make.
Chief Growth Officer
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