A. Like most things there are a couple different ways of looking at this question. Let’s construct two sentences from it and see which one seems more plausible.
At EKA Solutions, here’s how we view strategy:
The frequent transactional climate of transportation reflects, in large part, the competition engendered by a lack of differentiation. This may be due to an inability of service providers to demonstrate how their service is different (ideally, better), or it could be that the purchasers of transportation service want to view capacity as a homogenous resource.
However, a strategy to succeed does not need to be big, bold, or blaring. All you want to do is position your company in such a way that, when people are making purchase decisions, they choose to do business with you more often than they select another, all other things being equal. Success can be that simple. And technology can make it much easier.
How can technology help? It will enable you to communicate more quickly and consistently, provide the visibility that supply chains expect, provide your drivers with safer routes, reduce paperwork delays, allow you to bill more accurately, in the manner your customers expect. Technology can help you be a much more effective supply chain participant, and elevate you from the perils of “death by a thousand price cuts”.
Chief Growth Officer
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