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Roadrunner Transportation Systems has changed the name of its Roadrunner LTL operation to Roadrunner Freight as part of a rebranding effort to reposition the business as a cost-effective option.
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Mahle Aftermarket has rebranded its entire gasket product line under the Mahle Original brand name.
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Signaling an increased strategic focus on logistics, USA Truck has re-branded its asset-light logistics business, formerly known as Strategic Capacity Solutions, to USAT Logistics.
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Omnitracs has unified its specialized business units under a single name, message and creative architecture as part of an overall revamp of the company’s brand identity.
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CNP Signs & Graphics’ illuminated sign provides truck owners and operators with the ability to display company branding on both tractor and trailer that is visible in the dark.
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Freight-matching load board company Internet Truckstop has rebranded as Truckstop.com, the company's CEO announced.
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Espar is changing its name to Eberspaecher to better align itself with its German parent company, according to a release. The vehicle heater supplier has been the North American subsidiary of Eberspaecher since 1973.
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After a two-month effort, the Truckload Carriers Association has adopted a revised logo to represent the organization. The new look retains the shield design and colors but modernizes the design.
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From the November issue: A new look can go a long way in turning heads while spreading your brand message to people on the road as well as to potential drivers.
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