Workhorse Custom Chassis, Union City, Ind., has restructured its sales and marketing operations while appointing Jim Gavaghan to the newly created position of vice president of sales for both commercial and RV chassis.
Workhorse markets chassis for motor homes and commercial walk-in trucks. Sales and marketing have been separate operations for each industry. Effective June 16, Gavaghan became responsible for sales of both RV and commercial chassis, while current vice president of RV sales and marketing Tony Monda will be responsible for marketing and product planning for both RV and commercial products.
Monda was director of marketing for both RV and commercial chassis several years ago before Workhorse split the product lines into separate sales and marketing operations.
Gavaghan comes to Workhorse with almost 20 years of sales experience in the truck industry. He has sold vehicles at the dealer, regional and national fleet levels. Most recently, he was vice president of sales at Chicago International Trucks and Affiliates, where he was responsible for the sale of International trucks through one dealership organization with eight locations. Gavaghan has also worked inside International's sales community as a key market manager and as a national account manager.
Workhorse Restructures Operations; Adds New Sales Vice President
Workhorse Custom Chassis, Union City, Ind., has restructured its sales and marketing operations while appointing Jim Gavaghan to the newly created position of vice president of sales for both commercial and RV chassis
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