Internet Truckstop, with help from the Women In Trucking Association, launched a program that will designate women-owned businesses on the truckstop.com load board.


This service will allow users to identify women-owned businesses within the trucking industry and help companies meet diversity goals.

More shippers and logistics companies have diversity expectations. Some are looking for ways to meet their own internal business goals to be socially responsible. Others have diversity requirements from the government when they are working on publicly funded projects.

"This new program is a great tool for making diversity matches between women business owners and the companies seeking to work with them," says Leigh Foxall, Internet Truckstop director of freight matching.