Frito-Lay North America has partnered with Women In Trucking Association, marking the organization's first major corporate level sponsorship.


A business unit of PepsiCo, Frito-Lay will have Gold Level member status and will assist the organization with its goal of bringing more women into the transportation industry and helping them advance in it. Women In Trucking Association has assisted hundreds of women and men through mentoring, networking, educating and celebrating its members, according to the association.

"Frito-Lay has a long history of successful diversity and inclusion programs that are a key part of its culture and results," said Mark Rousseau, national logistics manager at Frito-Lay. "We believe that Women In Trucking's mission to encourage and support women in this industry aligns with our corporate commitment, and we are pleased to be the first to step forward as a major partner."

"The support of Frito-Lay will allow us to reach more women and to increase the visibility of women behind the wheel, under the hood and in the corporate office," said Ellen Voie, founder, president and CEO of Women In Trucking. "Frito-Lay will always be recognized as the company that launched our association to the next level of influence for future women in transportation."