Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Western Star Names New General Manager

Michael Jackson is retiring as general manager of Western Star Truck Sales after 10 years with Daimler Trucks North America. He is being succeeded by Kelley Platt.

by Staff
February 3, 2015
Western Star Names New General Manager

Kelley Platt is succeeding Michael Jackson as the Western Star general manager. Photo courtesy of DTNA

2 min to read


Kelley Platt is succeeding Michael Jackson as the Western Star general manager. Photo courtesy of DTNA

Michael Jackson is retiring as general manager of Western Star Truck Sales after 10 years with Daimler Trucks North America, the company announced. Jackson is set to retire on March 31.

Kelley Platt will assume Jackson's former role as general manager, leaving her role as president and CEO of Thomas Built Buses. Plat has been with DTNA since 1989 playing a crucial role in the company’s acquisition of Western Star and Thomas Built Buses.

Ad Loading...

"Michael has been instrumental to the success of the Western Star brand," said Martin Daum, president and CEO of DTNA. "We wish Michael the very best in his future endeavors and we have the utmost confidence in Kelley Platt and her ability to keep Western Star's momentum going."

Jackson joined DTNA in 2005 as the general manager of marketing and controlling. Since taking over the role with Western Star in 2009, Jackson oversaw several successful product launches including the new Western Star 5700XE.

"Working for Daimler Trucks North America has been an important part of my life professionally and personally," said Jackson. "I am pleased to retire and leave the Western Star brand in the capable hands of my successor Kelley Platt."

Ad Loading...

Platt recieved her bachelor's degree in economics from Colby College and her MBA from Duke University. She will be relocating to the Portland, Ore., area to oversee Western Star's initiatives from the DTNA corporate headquarters.

More Fleet Management

A woman holding a tablet with a screen showing rectangles of various colors
SponsoredSeptember 16, 2026

Color Match Smarter: Tools That Restore & Perform

For fleet managers and collision repair professionals keeping heavy-duty trucks on the road, getting the color right the first time isn't just about appearance — it's about efficiency, turnaround time, and bottom-line results. Discover how today's digital color tools are transforming the repair process from guesswork to precision.

Read More →
Mobile tablet showing Motus screen against highway background with Motus logo
Fleet Managementby StaffSeptember 15, 2026

FMCSA Pauses Biennial-Update Enforcement Amid Motus Transition

Carriers whose updates were due on or after June 1 have more time, while FMCSA works to stabilize its new registration system and warns of phishing sites impersonating its new carrier registration system, Motus.

Read More →
Geotab Whitepaper Cargo Theft Cover
SponsoredSeptember 14, 2026

2026 Blueprint for Countering Smarter Supply Chain Theft

Cargo theft is no longer just the cost of doing business. It's a multi-billion-dollar criminal enterprise exploiting vulnerabilities across your fleet, drivers, and supply chain.

Read More →
Ad Loading...
A monitor with a bar graph with a person sitting next to it wearing a headset.
SponsoredSeptember 1, 2026

How Telematics Improves Visibility, Control, and Performance in Refrigerated Fleets

Explore how telematics help refrigerated fleets improve visibility, uptime, efficiency, compliance, and cargo protection across connected cold chain operations.

Read More →
Graphic with U.S. and Canadian flags over background illustration of an ink-stamp that says Tariffs.
Equipmentby Deborah LockridgeAugust 24, 2026

What the U.S.-Canada Trade War Means for Trucking

Escalating U.S.-Canada tariffs could disrupt cross-border freight, reduce truck volumes, raise costs, and create new uncertainty for carriers on both sides of the border.

Read More →
Fleet Managementby News/Media ReleaseAugust 24, 2026

What Are Trucking’s Top Concerns for 2026?

The American Transportation Research Institute wants to know what's worrying trucking fleet managers, drivers, and other stakeholders in its annual Industry Issues survey.

Read More →
Ad Loading...
Four men in suits on the National Mall with giant video screen showing capitol building in the background
Fleet Managementby Deborah LockridgeAugust 24, 2026

American Trucking Associations Looks for a New Leader

ATA President and CEO Chris Spear abruptly left his job at the association on August 21, at a pivotal time for the trucking industry.

Read More →
The Cyber Stop column header with photo of a smiling driver in truck with a laptop and a wi-fi icon
Fleet ManagementAugust 21, 2026

Public Wi-Fi Cybersecurity Risks: How Truck Drivers and Fleets Can Protect Their Data

Public Wi-Fi can expose truck drivers and fleets to credential theft, malware, and other cyber threats. Here’s how to reduce the risk on the road.

Read More →
Woman in white blazer superimposed on background showing a row of Fraley & Schilling truck, plus the HDT Truck Fleet Innovators 2026 logo
Fleet Managementby Deborah LockridgeAugust 19, 2026

For Nicky Cupp, Fleet Innovation Starts With Frustration

HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.

Read More →
Ad Loading...
Headshot of Adam Buttgenbach with a Pepsi-branded Tesla Semi in the background
Fleet Managementby Deborah LockridgeAugust 18, 2026

Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit

HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.

Read More →