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SEARCHAs part of its efforts to improve the trucking industry’s image, Trucking Moves America Forward unveiled a mascot, a big-eyed cartoon truck wearing a trucker hat, and asked the industry to name it.
Photo courtesy of Trucking Moves America Forward
As part of its efforts to improve the trucking industry’s image, Trucking Moves America Forward unveiled a mascot, a big-eyed cartoon truck wearing a trucker hat, and asked the industry to name it.
Broadcasting live on Facebook from the Pilot Flying J travel center in Knoxville, Tennessee, TMAF co-chair and American Trucking Associations Chairman Kevin Burch pointed out that the movement has come a long way in the past few years.
“Our mission was to create a long-term, industry-wide movement that creates a positive image of our industry,” he said, whether that be union or non-union drivers, owner-operators or fleets, suppliers, and customers.
“If we could all come together with a simple message: We are safe and we have the data to prove it. We are essential … we care about environmental issues … and it’s a great career option.”
Last summer, Burch said, at the National Truck Driving Championships in Indianapolis, Indiana, he was impressed by their duck mascot.
“It was big and it was impressive. I watched the crowds, the kids, the parents, the significant others that were at that convention center take awe of this mascot. It was an attention grabber. As I wear this ‘I love trucks’ button I’ve worn for years, it’s an attention grabber. I thought, ‘TMAF needs a mascot. We need to get an attention grabber.’”
But the mascot needs a name. So TMAF is asking for name ideas to be sent to mascot@truckingmovesamerica.com. For the next month, they will collect the names, then come up with a list of finalists, and put it to a vote. Keep an eye on the Facebook page: Facebook.com/TruckingFWD for more.
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