Relationship building and skill refinement is the theme of the 2003 Truck Blue Book seminar to be held at the Rio Hotel and Casino June 12 through 14 in Las Vegas.

Truck industry managers and sales personnel will come together to network, learn and develop solutions for a challenging marketplace.
The 21st Truck Blue Book seminar kicks oft the first day with keynote speaker Bryan Flanagan, presenting "Sell By Design, Not By Chance."
Saturday features an Industry Leaders Forum with speakers Dan Sobic, assistant general manager of Peterbilt Motors; Susan Alt, vice president of marketing for Volvo Trucks N.A.; and James Marcoux, vice president of worldwide engine sales and marketing, International Truck and Engine Corp.
Other scheduled speakers will be Joe Hasson of Dale Carnegie Training, Paul Spokas of the Used Truck Assn. and manufacturers representatives.
The Truck Blue Book agenda features sessions on sales negotiation, B2B marketing, customer service and the five keys to success, with networking opportunities during the golf tournament at TPC at The Canyons, the Rat Pack Welcome Reception and vendor fair.
For more information, call (800) 654-6776, or visit www.usedtruckseminar.com.