The Transportation Marketing & Communications Assn. (TMCA) will hold a seminar on marketing, sales and communications fundamentals.
TMCA Hosts Transportation Marketing Seminar in February
The Transportation Marketing & Communications Assn. (TMCA) will hold a seminar on marketing, sales and communications fundamentals
by Staff
January 6, 2005
1 min to read
TMCA's "Marketing Boot Camp" Seminar will take place Feb. 10, 2005 at the Oak Brook Marriott in Chicago.
According to the TMCA announcement, the event is designed to cover fundamental topics necessary for marketing, sales and communications professionals, including how to motivate buyers to take action, strengthening your value proposition, developing stronger key messages, and measuring ROI. The seminar also will provide ideas marketing communication tactics such as web sites, media relations, advertising and direct mail.
The seminar will feature a choice of group workshops on subjects such as, developing an adequate budget, outsourcing to agencies, effectively using direct mail and developing advertising campaigns.
For for more information on the TMCA "Marketing Boot Camp" seminar, visit www.TMCAtoday.org.
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