Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Schneider Chooses Navy Veteran to Drive Ride of Pride Truck

Schneider has been selected to receive Freightliner’s Ride of Pride truck and has chosen David Price, a Navy Reserve veteran who completed tours in Kuwait and Afghanistan, to drive the military-themed vehicle.

by Staff
June 30, 2017
Schneider Chooses Navy Veteran to Drive Ride of Pride Truck

David Price has been chosen to drive the Ride of Pride Truck for Schneider. Photo: Schneider

2 min to read


David Price has been chosen to drive the Ride of Pride Truck for Schneider. Photo: Schneider

Schneider has been selected to receive Freightliner’s Ride of Pride truck and has chosen David Price, a Navy Reserve veteran who completed tours in Kuwait and Afghanistan, to drive the military-themed vehicle.

Freightliner’s Ride of Pride tradition began more than 15 years ago when Ed Keeter, Freightliner shift manager, and Vietnam War veteran, proposed the project as a way to honor current and prior members of the U.S. military. Schneider has been presented with U.S. Ride of Pride trucks in 2007, 2008, 2011, 2012, 2013, 2014, 2015, 2016 and 2017, as well as two Canadian Ride of Pride trucks in 2011 and 2015.

Ad Loading...

“Schneider is grateful Freightliner has selected us to receive the Ride of Pride for the 11th time,” said Rob Reich, Schneider senior vice president of equipment, maintenance and driver recruiting, and U.S. Army veteran. “We couldn’t be more proud to have David Price and this year’s beautifully decorated Ride of Pride to showcase Schneider’s military support and our commitment to hiring those with military experience.”

Price entered the military in 2003 and during his 14 years in the Navy Reserves, he was deployed to Kuwait for one year and Afghanistan for 15 months as a member of the Seabees, a construction battalion of the Navy that goes out in advance of other operations to build sites. Price, who joined Schneider in 2012, has been both an Intermodal driver and training engineer in his five years with the company.

“I feel so honored to drive this impressive truck, which is detailed with memorials such as the Vietnam Memorial, World War II Memorial, Arlington Cemetery, and 13 other monuments,” said Price. “I look forward to meeting all my other brothers and sisters from the military and their families throughout the year and sharing this special truck with them.”

Ad Loading...

Price will spend the next 12 months traveling the U.S. to various military-themed events as well as hauling freight, which provides Schneider’s customers an opportunity to see the truck, too. Schneider has been recognized as a military-friendly employer in the trucking industry with more than 28% of its driver workforce being veterans or actively serving, according to the company.

For more information on career opportunities with Schneider and the company’s commitment to those who have served in the military, click here.

More Drivers

Illustration with trojan horse and lock with inside of cargo container in background
Fleet Managementby News/Media ReleaseApril 23, 2026

New Trojan Driver Cargo Theft Scam Bypasses Carrier Vetting Systems

Cargo theft rings plant operatives as drivers inside legitimate, fully vetted carriers, then execute coordinated thefts that look like a traditional straight theft from the outside.

Read More →
Female truck driver.
Driversby News/Media ReleaseApril 21, 2026

WIM, Trucker Path Name Top 3 Women-Friendly Truck Stops

ATA’s Women In Motion Council and Trucker Path highlight three truck stops that meet all seven safety-focused criteria and rank highest among female drivers.

Read More →
Illustration of driver medical exam paperwork over duotone background of a blood pressure check

FMCSA Extends Paper Medical Card Exemption … Again

Five states still aren't ready to accept commercial driver medical exam information directly from the medical examiner's registry.

Read More →
Ad Loading...
Mack Pioneer tractor.
Driversby Jack RobertsApril 10, 2026

Mack Launches Digital Driver Guide for Chassis-Specific Truck Info

Mack’s new, virtual owner’s manual delivers VIN-based, on-demand guidance for vehicle systems via web, app, and soon in-cab displays.

Read More →
Close-up of Western Star truck logo with red star emblem on chrome grille, representing the brand’s identity in the trucking industry.
Driversby News/Media ReleaseApril 6, 2026

Western Star Showcases Truckers' Pride and Skill

Western Star is expanding its Star Nation Experience in 2026, adding new competitions and dealer participation to highlight operator skills and promote careers in trucking.

Read More →
Photo of truck driver at podium holding award
Driversby News/Media ReleaseMarch 27, 2026

Best Fleets to Drive For: Two Carriers Earn Overall Award for First Time

CarriersEdge announced the 2026 Best Fleets to Drive For overall winners, with Crawford Trucking, Fortigo Freight Services, and FTC Transportation receiving top awards.

Read More →
Ad Loading...
Illustration of Department of Labor building, diesel technician at a computer, and driver training semi trailer
Driversby Deborah LockridgeMarch 10, 2026

Federal Proposal Would Allow Pell Grants for Shorter-Term Job Training

The Department of Labor plans to expand Pell Grant eligibility to some shorter workforce training programs, a move the American Trucking Associations said will help strengthen commercial driver training schools and diesel technician training programs.

Read More →
Illustration of truck owner operator and magnifying glass with the word "regulations"
Driversby Deborah LockridgeFebruary 26, 2026

Owner-Operator Model Gets Boost as DOL Proposes 2024 Independent Contractor Definition Reversal

For an industry that has watched this issue go back and forth for years, the independent contractor proposal marks the latest swing in the regulatory pendulum.

Read More →
 Truck with door open and enforcement officer talking to driver about ELD
Safety & ComplianceFebruary 26, 2026

FMCSA Reinstates Field Warrior ELD to Registered Device List

One electronic logging device has been reinstated to the FMCSA's list of registered ELDs.

Read More →
Ad Loading...
Photo of truck driver in yellow safety vest walking alongside tractor-trailer
Driversby Deborah LockridgeFebruary 25, 2026

How One Company is Using Smart Suspension Technology to Reduce Driver Injuries and Improve Retention

America’s Service Line adopted Link’s SmartValve and ROI Cabmate systems to address whole-body vibration, repetitive strain, and driver turnover. The trucking fleet is already seeing measurable results.

Read More →