Schneider Chooses Navy Veteran to Drive Ride of Pride Truck
Schneider has been selected to receive Freightliner’s Ride of Pride truck and has chosen David Price, a Navy Reserve veteran who completed tours in Kuwait and Afghanistan, to drive the military-themed vehicle.
by Staff
June 30, 2017
David Price has been chosen to drive the Ride of Pride Truck for Schneider.Photo: Schneider
2 min to read
David Price has been chosen to drive the Ride of Pride Truck for Schneider. Photo: Schneider
Schneider has been selected to receive Freightliner’s Ride of Pride truck and has chosen David Price, a Navy Reserve veteran who completed tours in Kuwait and Afghanistan, to drive the military-themed vehicle.
Freightliner’s Ride of Pride tradition began more than 15 years ago when Ed Keeter, Freightliner shift manager, and Vietnam War veteran, proposed the project as a way to honor current and prior members of the U.S. military. Schneider has been presented with U.S. Ride of Pride trucks in 2007, 2008, 2011, 2012, 2013, 2014, 2015, 2016 and 2017, as well as two Canadian Ride of Pride trucks in 2011 and 2015.
Ad Loading...
“Schneider is grateful Freightliner has selected us to receive the Ride of Pride for the 11th time,” said Rob Reich, Schneider senior vice president of equipment, maintenance and driver recruiting, and U.S. Army veteran. “We couldn’t be more proud to have David Price and this year’s beautifully decorated Ride of Pride to showcase Schneider’s military support and our commitment to hiring those with military experience.”
Price entered the military in 2003 and during his 14 years in the Navy Reserves, he was deployed to Kuwait for one year and Afghanistan for 15 months as a member of the Seabees, a construction battalion of the Navy that goes out in advance of other operations to build sites. Price, who joined Schneider in 2012, has been both an Intermodal driver and training engineer in his five years with the company.
“I feel so honored to drive this impressive truck, which is detailed with memorials such as the Vietnam Memorial, World War II Memorial, Arlington Cemetery, and 13 other monuments,” said Price. “I look forward to meeting all my other brothers and sisters from the military and their families throughout the year and sharing this special truck with them.”
Price will spend the next 12 months traveling the U.S. to various military-themed events as well as hauling freight, which provides Schneider’s customers an opportunity to see the truck, too. Schneider has been recognized as a military-friendly employer in the trucking industry with more than 28% of its driver workforce being veterans or actively serving, according to the company.
For more information on career opportunities with Schneider and the company’s commitment to those who have served in the military, click here.
Listen as transportation attorney and TruckSafe Consulting President Brandon Wiseman joins the HDT Talks Trucking podcast to unpack the “regulatory turbulence” of last year and what it means for trucking fleets in 2026.
Safety, uptime, and insurance costs directly impact profitability. This eBook looks at how fleet software is evolving to deliver real ROI through proactive maintenance, AI-powered video telematics, and real-time driver coaching. Learn how fleets are reducing crashes, defending claims, and using integrated data to make smarter operational decisions.
Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.
The Federal Highway Administration is asking motor carriers and truck drivers to give input on where and when drivers have difficulty finding truck parking, and on how drivers prefer to get information on available parking.
The Federal Motor Carrier Safety Administration continues a crackdown on an increasing number of states it says have been issuing non-domiciled CDLs improperly.
The Department of Transportation and the Federal Motor Carrier Safety Administration took several actions in 2025 to tighten enforcement of regulations for commercial drivers. Will those affect trucking capacity in 2026?
Lisa Kelly talks to HDT about the return of the show Ice Road Truckers, what really happens on the ice roads, how reality TV shapes drivers’ stories, and the career she’s built beyond the show.
