Dedicated personnel and a strong focus on customer service contributed to Paccar Leasing naming Rush Truck Leasing of Houston and San Antonio, Texas, as its 2003 North American Franchise of the Year.

"Rush Truck Leasing deserves this recognition for the tremendous year they put together," said Bob Southern, Paccar Leasing’s president. "They’ve built their business by understanding the needs of every customer and working with them to deliver the right vehicles supported by outstanding service."
Jim Smith, general manager for Rush Truck Leasing locations in Houston and San Antonio, said, "We’ve assembled a strong team of 27 employees in Texas who know the importance of customer service. And, our rental business is growing as the local market sees the advantage of our top-quality Peterbilt medium and heavy duty trucks accompanied by high-standard maintenance services."
Ralph West, Rush Truck Leasing vice president, said, "We’ve assembled the correct fleet-size trucks and the right mix of vehicles for our customer base, which includes the petroleum industry, a major fast-food company and a hardware cooperative. All parts of our business are benefiting from our close working relationship with our customers."