Rush Enterprises, Inc. announced that its subsidiary, Rush Truck Centers of Florida, Inc., has acquired certain assets of Heintzelman's Truck Center, a Ford truck dealer in Orlando, Florida.


Rush will operate this newly acquired location as Rush Truck Center -- Orlando, offering Ford trucks, parts, service, leasing, financing and insurance. The purchase price for this acquisition was approximately $4.7 million.

"We remain committed to growing our commercial medium-duty truck business across the country and are excited to add our fourth Ford truck franchise," said W. M. "Rusty" Rush, President and CEO of Rush Enterprises, Inc. "Equally important, we are pleased to add another dealership to our 14-state contiguous network."

The newly acquired dealership is the company's third dealership location in the greater Orlando area. Rush also operates Ford truck franchises in Denver, Oklahoma City and Dallas.