More than 25 Ram trucks will kick off the holiday season in style as they tow all the floats in the 89^th annual Macy’s Thanksgiving Day Parade, Thursday, Nov. 26, in New York City. Through a newly formed partnership, Ram is the Official Truck of the Macy’s Thanksgiving Day Parade.

In total, Ram will provide the Macy’s Parade with approximately 70 trucks and commercial vans, many of which are used for behind-the-scenes functions leading up to the parade start. Ram will not only help transport the larger-than-life floats down the Parade route, but will also assist in moving other Parade materials needed to produce the annual spectacle, from tool containers to costumes and much more in the lead up to the start of the procession on Thanksgiving day, according to the automaker.

“Ram takes great pride in aligning our brand with iconic American events like the Macy’s Thanksgiving Day Parade,” said Bob Hegbloom, Head of Ram Brand, FCA – North America. “Being the official truck of the Parade provides an excellent opportunity to showcase the style, innovation and towing capability of our 2016 Ram 1500 and 2500 trucks.”