International Truck and Engine Corporation announced Wednesday that the official name of its new 2007 Class 8 tractor is “ProStar.”

Developed with input from dealers, the product name was chosen to reflect both the customer and International Truck and Engine Corp.
The prefix, “Pro” represents the professional driver for whom this product has been developed, and underscores the engineering that went into responding to the key market demands currently facing these professionals, such as driver retention, fuel economy, uptime and out-of-motion costs. The suffix “Star” aligns with the parent company, Navistar.
“We’ve made a $300-million investment in the innovation of this new product,” said Dee Kapur, president of the International Truck Group. “A new product is the perfect opportunity for us to introduce a new name. It reflects our understanding of our customer needs and evokes the heritage, pride and Americana that is our brand.”
ProStar is the first of multiple International product introductions planned for the next several years that will follow this new strategy.
International will unveil ProStar to the public at the Mid-America Trucking Show in Louisville, Ky., in March. Shipments of the new International ProStar to dealers will begin in the first quarter of 2007. Initial production will be based on 122-inch BBC (bumper-to-back-of-cab) tractors with a high-rise sleeper configuration. The second phase of production will include additional BBCs and sleeper configuration options. The truck will be produced at the International Assembly Plant in Chatham, Ontario, Canada.
International Truck and Engine Corp. is the operating company of Navistar International Corp. The company produces International brand commercial trucks, mid-range diesel engines and IC brand school buses and is a private label designer and manufacturer of diesel engines for the pickup truck, van and SUV markets. The company is also a provider of truck and diesel engine parts and service sold under the International brand. A wholly owned subsidiary offers financing services. Additional information is available at www.InternationalDelivers.com.