Power Service Products, Weatherford, Texas, manufacturer of diesel fuel additives, will be a sponsor of the "Willie Run '08" biodiesel driving challenge
The challenge is spearheaded by music legend Willie Nelson, using his patented BioWillie biodiesel fuel in a nonstop cross-country test of fuel economy and driver endurance.

Two drivers will depart from Midtown Manhattan on Sept. 22 on the first nonstop cross-country trek powered entirely by BioWillie biodiesel. The two-man team will follow the route of the Cannonball Run and arrive less than 40 hours later in Los Angeles on Sept. 24. The only stops to be made will be driver changes.

Their vehicle, nicknamed the "Willie One," is a diesel Volkswagen Jetta modified with an extra fuel tank that will, along with the diesel car's fuel economy of approximately 45-50 mpg, allow it to travel coast-to-coast without a single fuel stop.

To maximize performance, the drivers will be using Diesel Kleen +Cetene Boost from Power Service Products. The fuel additive can increase mpg up to 8 percent, according to the company, as well as reduce visible exhaust emissions up to 50 percent and NOx and CO emissions up to 28 percent.