First Class magazine, Peterbilt Motors Co.'s publication for profiling customers and the equipment they use, is celebrating its 25th anniversary with a special commemorative edition.

The 52-page issue features long-standing Peterbilt customers with then-and-now style articles, as well as notable Peterbilt marketing facts, such as the evolution of the company's logo, history of advertising and calendars, and celebrities who have appeared in the magazine, including Johnny Cash and Reba McEntire. The inside cover spread is a collage of every First Class cover.
"From its beginning, the mission of First Class has been to showcase customers who lead by example. The editorial content focuses on both creating a portrait of our customers and illustrating the unique applications of equipment and business practices that set them apart from their peers," says Bruce Ewald, Peterbilt assistant general manager of sales and marketing. "First Class has been a staple of Peterbilt's communication efforts for a quarter of a century, and it's one of the country's longest running company-sponsored magazines. It is successful for informing, uniting and entertaining tens of thousands of trucking professionals with every issue."
To read the anniversary issue of First Class online, as well as to browse archived issues, visit the Owner's Gallery at www.peterbilt.com. To order a print edition of the magazine, call (800) 552-0024. Quantities are limited.