Pana-Pacific Corp. plans to provide satellite radios in trucks through a partnership with XM Satellite Radio.
Pana-Pacific supplies mobile electronics for Peterbilt, Mack, Kenworth, Freightliner and International trucks, including audio systems, DVD video systems, refrigerators, microwaves, navigation systems, CB, and CB antenna systems.
"The trucking industry is an important component of our national distribution strategy and we are delighted to join with Pana-Pacific to deliver XM's choice entertainment and information services to their extensive customer base," said Hugh Panero, XM Satellite Radio's president and CEO. "Our unique agreement, which calls for Pana-Pacific to supply XM-Ready equipment to factories and authorized OEM dealers, will simplify the purchasing process and enhance the listening experience for thousands of drivers across the country," he said.
Pana-Pacific expects satellite radio to provide strong pull-through sales. It will be promoting XM Satellite Radio in its booth at the Mid-America Truck Show in Louisville, KY, this week.
XM- Ready radios will be manufactured by Sony, Alpine, Pioneer Electronics Corporation, Delphi Delco Electronic Systems, Audiovox, Clarion, Mitsubishi Electronic Automotive America, Motorola and the Sharp Corporation. The company has a 12-year distribution agreement with General Motors to integrate XM-Ready radios into its vehicles commencing in 2001. American Mobile Satellite Corporation holds a controlling interest in the company, which is also backed General Motors, Clear Channel Communications and DirectTV.