The National Truck Equipment Association (NTEA) is launching a new initiative, "Closing the Gap: How to Win (and Keep) Customers Through Competitive Differentiation," during the 43rd Annual NTEA Convention (March 6-9, 2007) held in conjunction with
The Work Truck Show 2007 in Indianapolis, Ind.
Based on findings from the association's extensive study on why dealers and fleets do business with their truck equipment suppliers, "Closing the Gap" is intended to help business owners better understand, measure, manage and improve customer service across their entire operation.
Tough times, hard issues and stiff competition face every company in the work truck and trailer industry, but according to many NTEA members, the No. 1 worry of truck equipment executives is the fear of losing customers. Many times companies lose business because they don't provide the products, experience and service their customers want.
The most significant survey findings will be presented during a Special Session, "Closing the Gap: A Customer-based Approach to Competitive Differentiation," at the 43rd Annual NTEA Convention from 10 a.m. to 4:30 p.m. on Tuesday, March 6. Attendees will be introduced to methods for identifying existing opportunities for meeting the needs of their fleet and dealer customers and, ultimately, achieving higher profits.
"Closing the Gap" includes a workbook, survey results and data explanation, an educational CD-ROM and a survey tool to obtain customer feedback specifically about the company and its products and services. A copy of "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything" is also included.
NTEA members that purchase "Closing the Gap" at the NTEA Convention pay only $99 (a $30 discount off the regular member price of $129). Nonmembers pay $249.
"Closing the Gap" can be ordered through the "Storefront" section of the NTEA.com or by calling (800) 441-NTEA (6832).