NFI has created a new logo and website as part of a rebranding campaign to highlight the company's services-logistics, transportation and distribution.
The New Jersey-based company was formerly known by a number of different names including National Freight, National Distribution Centers and NFI Interactive Logistics.

"Our new brand identity is intended to address the fact that our history and success as a trucking company often obscures the full range and diversity of NFI's services," said Sid Brown, CEO. "The excellence we bring to our transportation division extends across all aspects of the supply chain: distribution, warehousing, packaging, logistics, intermodal and real estate. NFI is a one-stop resource for integrated supply chain solutions, and our new brand exemplifies that fact."

The new brand will go into the company's advertisements and on its tractors, trailers and distribution and terminal facilities. The company has also rolled out a new web site, www.NFIindustries.com.

NFI consists of a family of companies dedicated to serving the supply chain industry by offering logistics, distribution, truckload and dedicated freight, warehousing and intermodal services across the U.S., the company says. The company is run by the third generation of the Brown family and has grown to become one of America's leading integrated supply chain solutions providers.

Currently, eight divisions operate under the NFI umbrella: Logistics, Distribution, Transportation OTR, Transportation Dedicated, Intermodal, Global Services, Contract Packaging and Decorating, and Real Estate.

All of NFI's divisions share a commitment to the environment and to social responsibility. The company is a charter member of the EPA's SmartWay Tranportation Partnership program, an effort to increase energy efficiency and reduce emissions. NFI was awarded the SmartWay Excellence Award in 2006 and 2008.

"We've invested hundreds of millions of dollars in new equipment," said Ike Brown, NFI vice chairman. "We are responsible to the motoring public to be on the forefront of the technology available to us, to put a safe truck and driver on the road, and to cut down on our emissions as much as possible."