Motive Founder Jim Castelaz on the Rise of Electric Medium-Duty Trucks
Motiv to Launch Argo Medium-Duty Electric Truck
Motiv Power Systems will debut its new, Class 4-6 Argo medium-duty electric truck line next year.

Motiv Power Systems said its Argo, medium-duty electric truck will feature an energy-efficient composite cab that will offset battery weight and allow for greater payloads.
Photo: Motiv Power Systems
Motiv Power Systems announced that it will launch its new Argo Series electric truck next year. Motiv said the Argo will feature the first medium-duty EV cab designed from the ground up. The electric truck OEM added that customer-driven miles and fleet owner feedback will be crucial in finalizing the truck’s design.
The launch of Argo is a strategic step aimed at tripling the company’s market size and equipping it to help even more companies scale their electric fleets, the OEM said.
Medium-Duty Applications Across Classes 4-6
The Argo Series is designed to support all medium-duty applications across Class 4-6, Motiv said. This includes box trucks, step vans, shuttle buses, refrigerated vehicles, vocational vehicles, and other specialty vehicles. The Argo is built on top of Motiv’s next-generation, high-torque powertrain and the company said it will have between 150-200 miles of range on an LPF battery charge.
The new Argo vehicles will feature a futuristic cab that was designed from the ground as an electric vehicle. Motiv said this design feature will distinguish the truck from traditional internal combustion trucks while maintaining the utility of the vehicle.
“The market is demanding a proven solution that enables companies to confidently scale their EV vehicle fleets,” said Tim Krauskopf, CEO of Motiv Power Systems. “Argo combines our proven powertrain technology with a new driver-centric cab to deliver an unparalleled EV experience. In California for example, the Advanced Clean Fleet Rule is set to go into effect on Jan. 1, 2024, and the state needs roughly 20,000 new zero-emission medium-duty EVs on the road by the end of 2024. The Argo Series will help meet the growing demand of many companies waiting for an EV solution capable of supporting a wide range of applications.”
Key design features on the Argo will include:
Energy Efficiency: Energy optimization is built into every aspect of the Argo cab’s composite structure, according to Motiv. This includes windshields with built-in heat to save on defrosting energy, seats heated with specially-designed airflow, and a shorter bumper-to-back-of-cab distance to create more maneuverable trucks. The weight savings of composites means more payload, offsetting incremental battery weight.
Command Seating Position for Driver Comfort: The Argo cab features a command seating position to relieve driver fatigue and decrease work compensation-related injuries. This seat also provides superior visibility and ergonomics compared to conventional cabs, includes sightlines at the four points of the vehicle, incorporates lower belt lines for better visibility, and features door access with full size interior steps, Motiv said.
Safety: The Argo Series leverages both active and passive safety features. Motiv said the truck will feature best-in-class visibility and ingress/egress for the driver, reinforcing safety at every turn.
Superior Thermal Performance: Built from structural composites, the Argo cab delivers what Motiv calls excellent heating and cooling for occupants. Motiv said that using less battery energy to keep the driver comfortable translates to more energy available for driving range. The advanced thermal performance also lends itself to less road noise, ultimately reducing driver fatigue according to the company.
“After years of helping fleets put EVs on the roads, Motiv has the right combination of daily route experience and expertise to design and build its own cab — the next step toward becoming a full-featured original equipment manufacturer,” added Jim Castelaz, Motiv’s founder and chief technical officer. “Many have joined the commercial EV space by jumping in headfirst and starting with ultra-modern, flashy designs that don’t always offer practical driving experiences. Motiv, on the other hand, has carefully applied insights gathered over the last decade to create Argo, a truck that marries the reliability and work focus of Motor City with Silicon Valley innovation.”
The Argo Series vehicles are currently available for pre-order and will be on the road in late 2024. Argo vehicles will be manufactured in the U.S. and are eligible for the IRA tax credit and as well as select incentives programs.
More Equipment

How Volvo Updated Its D13 for EPA 2027 [Watch]
Volvo’s updated D13 promises lower emissions without sacrificing performance or fuel economy. Take a closer look at what changed inside the engine in this HDT Spotlight video.
Read More →
Michelin Tire Improves Efficiency and Durability for Regional Fleets
The Michelin X Multi Energy D2 is a regional haul drive tire engineered to help fleets improve fuel efficiency, durability and traction in demanding stop-and-go operations.
Read More →
ZF Expands Commercial Vehicle Push in North America
ZF is expanding its North American commercial-vehicle presence with new transmission applications, electrification, trailer technology and autonomous-driving systems.
Read More →
Tesla Wants a Self-Driving Semi. Are Cameras Enough?
Could Tesla’s camera-only autonomous driving technology work on an 80,000-pound Semi? In this commentary, HDT's Deborah Lockridge takes a look at Tesla, Cybercab, and how autonomous trucks see the road.
Read More →
Kodiak: Driverless Long-Haul Truck Launch on Track for 2026
Kodiak AI says its driverless long-haul safety case is 93% complete and it remains on track to begin commercial operations by year-end 2026.
Read More →
What DOT’s Automated Vehicle Strategy Means for Trucking
The U.S. Department of Transportation issued a new automated-vehicle strategy that outlines plans for driverless-truck regulations, cross-state freight corridors, and federal safety standards.
Read More →
East Coast Port Launches $45M Electric Truck Push
The Port Authority of New York and New Jersey announced millions in incentives for zero-emission drayage trucks, yard tractors, and new charging hubs near the port.
Read More →
PlusAI Going Public to Fund Autonomous Truck Launch
A SPAC deal could provide PlusAI with up to $300 million as it works toward a 2027 commercial launch of factory-built autonomous trucks.
Read More →
NHTSA Moves to Rewrite Truck Fuel-Economy Rules
The National Highway Traffic Safety Administration says it lacks authority to regulate medium- and heavy-duty truck engines separately from complete vehicles, but the existing standards have not yet been eliminated.
Read More →
Detroit Opens Orders for EPA 2027 Engines
Detroit isn’t starting from scratch to meet EPA 2027 diesel emissions standards. Its Gen 6 DD13 and DD15 engines keep much of today’s platform while updating the fuel and aftertreatment systems.
Read More →
